Friday, 29 May 2020

4 digital marketing tips for real estate agents

Written by Posted On Sunday, 15 September 2019 21:38

We live in a world where digital dominates most aspects of life.

This includes real estate – where consumers are now turning to the internet at the start of their search for the perfect home.

Consequently, estate agents must now use digital marketing methods to build a strong online presence for their brand and showcase their products.

But just how do you implement an effective digital marketing strategy? Here are five fantastic tips that will pave the path for success.

  1. 1.Social media

Research by the National Association of Realtors (NAR) found that social media is the best source for generating high quality leads. So if you’re not active on social, it’s a major missed opportunity.

There are a number of ways that you can use social media topromote your real estate business. First, visual networks such as Instagram are ideal for sharing photos of your latest properties and enticing people to get in touch with you for further information or to book a viewing.

Then, written content such as blogs and case studies work well on social networks too, in particular on Facebook and LinkedIn, where they can drive website traffic and boost your reputation.

  1. 2.Video tours
  2. Seeing the product first-hand is pretty much essential in real estate, but with jobs to work and families to look after, finding the time to view a house can be difficult for consumers.

This where video tours are effective – they allow customers to conveniently view properties online at the time and place that suits them best and enable realtors to promote properties to a wide audience.

You can post video tours on your website and social media and your customers will be mesmerised by your properties before they’ve even stepped foot through the door.

  1. 3.SEO
  2. SEO (Search Engine Optimisation) is the practice of using non-paid methods to improve your search engine position. It’s therefore cost-effective and, if done properly, can generate an excellent ROI in form of increased website visibility and traffic levels.

There are countless SEO techniques,but one of the most important is content creation. Search engines love high-quality content that brings value to consumers by answering their search queries and providing solutions to their problems – so you need to producesuch content on a regular basis.

  1. 4.Digital agency

Digital marketing is an incredibly fast paced industry where what works best one week might be redundant the next.So if your real estate firm doesn’t have the time or resources to keep up with digital trends, partnering with an agency is the perfect solution.

In doing so, you’ll have access to experts who can monitor your campaigns and make prompt changes that increase traffic and conversions. You should choose an agency that specialises in multiple areas such asdigital firm Attercopia– its services include SEO, content and web development.

Follow these four tips and your real estate firm will be futureproof.

That’s our list! Share your thoughts on digital marketing in real estate in the comments section.

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