A real estate agent builds genuine relationships with their clients. The marketing of an agency has to reflect the personal, human element of the industry, which is why video marketing is closest.
Videos will allow an audience to hear the passion in a speech, or see the smile on a face, and be more inclined to trust the person that they will be working with to buy or sell a home.
Let’s go over a few tips that are essential for realtors looking to use video marketing.
Hire a Production Team
It can be a trying task to produce, film, and edit a clip alone, so we recommend hiring a professional. Luckily, many film companies specialize in everything from medical video production to commercial filming for real estate agents.
Every realtor knows that lighting is essential to making a sale, as do video producers. A professional team will ensure a quality product.
Listing Videos and Interviews
A realtor should create listing videos that show off all of the style and charm of a property they represent. One solid video will impress not only the audience for that specific home but potential clients who will want to see what the real estate agent has to offer.
Use Social Media
Enhance your brand by adding shortlisting clips and testimonials to Instagram, Facebook, and LinkedIn. These platforms are archives of previous successes. The best thing about any of these accounts is that the content is forever. This will help to increase the likability and trustworthiness of any real estate business.
Include a Short Clip on the Website
When it comes to the website, add a video clip to the landing page. Instantly, those who visit the site will be impressed by the properties. Videos on websites also decrease the bounce rate on a website. Users will spend more time there if they have some compelling video content to enjoy.
Video on a site helps to increase visibility on Google and other search engines. A website with a video embedded is up to 50% more likely to show up first on Google.
YouTube
YouTube is the second largest search engine available today. By creating an optimized YouTube Channel, you can showcase how-to videos, market-updates, listing videos, and interviews.
Another good idea for real estate agents is to create neighborhood interviews that give a buyer an idea of what life is like in the community.
According to the National Association of Realtors, YouTube is the most popular video medium used by home buyers. Over 51% use the platform to search the market.
That's a Wrap
Video marketing is essential for any business but is especially useful for real estate agents. When it comes down to it, real estate companies must be natural in any video content. Be likable and trustworthy, and clients are bound to start flooding the old inbox.
