Monday, 09 December 2019
Agent Resource Center
Agent Resource Center

Selling Homes in a New Neighborhood? 4 Ways to Make Your Case

Written by Posted On Monday, 02 December 2019 15:04

More Americans are moving to urban areas, and with the growth and expansion of cities comes many brand-new neighborhoods. Although new construction has many advantages, an unknown neighborhood can be a hard sell. Families in particular may have concerns about schools and other resources. If you’ve been commissioned to sell homes in a newly built community, here are four ways to make your case to clients.

Emphasize Value and Affordability

Newly constructed homes in new neighborhoods offer a great value for homebuyers. These homes are nearly always less expensive than comparable older homes in established neighborhoods. New construction can also save homeowners thousands of dollars in maintenance costs over the first few years because everything in the home is new. These homes may even be protected by a warranty from the builder.

Focus on the Future

It can be difficult for buyers to imagine what a neighborhood dotted with empty lots, construction noises and immature trees will look like down the road. Help your clients see the home for its potential rather than what it looks like now. Consider obtaining drawings from the builder that show the finished neighborhood with details like landscaping and sidewalks. Be sure to tell your clients about any anticipated additions, such as schools or playgrounds that might interest them.

Stage the Home

Buyers want to envision themselves and their families living in a prospective home, but new homes often present a challenge because they lack that lived-in feel. This can provide an advantage, since the house can be easier to personalize. Make the home you’re selling look warm and friendly by staging it with furniture, curtains and a few decor items. Staging doesn’t have to cost a fortune. You can hire a company to bring in rented items or use things you have lying around your own house.

Sell the Location

You already know the most important factor in real estate is location. Inform prospective buyers of the new neighborhood’s selling points. If the community is convenient to excellent schools, fun places to shop or great restaurants, let your clients know. Don’t forget to mention community features both existing and forthcoming, such as playgrounds, dog parks and public transportation access.

Remember, a new neighborhood isn’t automatically bland or boring. Old, established neighborhoods have plenty of charm, but up-and-coming ones can be just as enchanting. To maximize the value of a home in a new neighborhood, make sure you sell it on its own unique merits and not as a budget alternative to a more established or desirable neighborhood.

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Lizzie Weakley

 About the Author: Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.

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