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Saturday, 24 August 2019
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This Old House - Do-it-Yourself

How An Independent Real Estate Agent Can Take Their Sales To The Next Level

Written by Posted On Friday, 07 June 2019 10:12

Going out on your own and being an independent real estate agent takes a lot of courage. You are going to have to drum up your own leads in order to survive with the goal being to improve year after year in total properties closed on. This is going to take a proactive approach as well as tapping into lessons learned when working for a real estate agency. The details matter in real estate as getting a few more leads per month can make a huge difference in monthly income. The following are tips to help an independent real estate agent take their sales to the next level.

Partner With a Lender

For those agents that have an extremely high closing rate partnering with a lender can be a great idea. These people qualify those for loans and the close rate on qualified leads is much higher than taking a shot in the dark. Far too many times an agent wastes their time by showing people a home that they could never afford. Getting a budget is important as is the financial health of a potential client as some people just will not qualify for loans.

Get A Legal Professional To Draw Up Paperwork For Clients

Finding the right business law firm that can help draw up paperwork is important. This will be the paperwork that you use for clients going forward as the language is binding and to protect both the agent as well as the client. The last thing that anyone wants is a client going to another agent as the paperwork that promised exclusivity for a certain amount of time to the agent was faulty. This will be a small investment that will allow you to have confidence in the contracts that you have for your business.

Document Management System

There are going to be a plethora of documents that need to be signed during the home buying or selling process. Keeping these in a document management system where you can upload documents as well as allow your client to sign digitally can be a huge time saver. For those that are self-employed there is a far lengthier process to prove income such as providing letters from clients. This will allow you to assign clients tasks like to sign a specific offer or application. The last thing you want is unsigned papers when you get to the closing table.

Digital Marketing Is A Must

You are going to have to compete against much larger agencies with higher budgets when it comes to digital marketing. The best thing that you can do is to target a local area and be more creative in your content marketing process. Social media is a perfect way to promote content that is written about the real estate market in the local area. Take the time to put together a digital marketing strategy and put time into this daily if you decide not to outsource this work.

As you can see it is all about managing small details in order to close a few more sales per month. Maximize your sales output and watch your income skyrocket!

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