Why would you want to hire a real estate coach?
To produce better results in your real estate business and make more money than you currently are.
Many agents tend to feel that they should be operating their businesses completely by themselves. This has to do with the nature of those of us who are attracted to brokerage as a career. We seem to be very independent, and very proud of it, too. But of course this can also cause us some problems along the way.
As real estate brokerage professionals, we have to wear many different hats in our business. We have to be experts in real estate, and at times also have a good working knowledge of accounting, legal issues, preparing contracts, marketing, promotion, psychology, and in commercial real estate, zoning and environmental issues, too.
Normally, if we were working in almost any other business, the company would have individual specialists to handle many of these arenas for us. But this typically does not apply in real estate sales and leasing. As agents we need to have solid knowledge of many different arenas, and the ability to refer our clients to experts in these arenas.
So when compared with salespeople in other industries, real estate agents have a much more complicated job when it comes to integrating all of these areas on their own and becoming successful.
So the bottom line is this. How do you feel you're doing at integrating all of these activities and making the money you want for yourself? If you've answered, "not very well," you should consider a coach.
A trained expert will teach you to uncover more opportunities for new business that will increase your income.You know you're capable of producing better results in your real estate business, but you've been falling short of what you can accomplish. You recognize that working with a consultant who will bring out the best in you will lead you to more success than you're currently producing right now on your own.
These are reasons to hire a coach.
In many ways the coaching relationship can be less about coming up with concepts and ideas you've never imagined before, and more about making sure you execute a game plan that produces solid results for you.
It can be similar to why some people hire a personal trainer to workout with at the gym. You know what you should be doing, but you're just not getting the job done on your own. And once you hire someone to coach you, guide you, and hold you accountable, you suddenly find yourself getting much more productive and accomplishing your goals much easier.
It's interesting sometimes how when we're left on our own, we allow ourselves to slide more than we would ever allow an employee to slide who's under our direction. And we ends up costing ourselves a lot of money in the process. This process sometimes isn't even intentional, but it results from trying to integrate so many parts of what oftentimes feels like a very complicated business.
When you look at the world's most successful businesses, most if not all of them utilize business consultants on an ongoing basis. The owners and officers of these companies recognize that they need to work with people who can give them a more objective perspective on what they're doing all the time, and in doing so they know they'll maximize their effectiveness.
It's normally the good-to-outstanding agents who hire coaches. This is because they've normally been willing to change and try new approaches throughout their real estate careers. And this has been a very important ingredient in what has made them so successful, too. These agents recognize that working with a consultant is what successful business people do, and they know that working with a consultant themselves will lead them to making more money.
Here are some tips for hiring a real estate coach:
- Find out how successful the coach has been at working with other agents. Does the coach have testimonials from agents they've successfully worked with? This is usually a good sign that they're a very good coach, which can also be a very good indicator of the results you can expect yourself through working with them.
- Ask how much time they have spent working as a real estate agent. The more time someone has spent in the business increases the probability that they'll better understand the nature of your own business as a real estate agent.
- When you interview coaches, look for someone who will inspire you to achieve greater success. This is very important when deciding on the real estate coach you'll be working with. Just as great coaches in sports are people who inspire excellence in their players, you want your real estate coach to be someone who inspires excellence in you also.
Normally when you begin working with a real estate coach, the money you invest will come back to you many times over. But the real key to your success in a coaching relationship is your own internal motivation and drive to become hugely successful. This is the one vital ingredient that a coach cannot instill inside of you, and it's the engine that will completely drive your success in real estate.
When you're extremely motivated from within to become a truly outstanding agent, and you're willing to take direction from someone who will inspire you, you'll have one of the most powerful combinations imaginable to propel yourself to becoming the top agent you've always wanted to be.
