When you’re a real estate professional, time is everything to you. You always need more of it. There are certain tasks you can automate to free yourself to grow your business more strategically, however. When you free your time through automation, you’re better at making use of every second you do have available.

The following are some things to know about automation in your business in 2022.

Use a CRM Platform

If you aren’t already using a customer relationship management platform, make it a goal to do so in 2022.

A CRM helps you keep track of all the details you need to operate your business. You can automate your daily business tasks in a centralized location and access the information you need, when you need it, from a centralized place on your mobile device or computer.

When you manage leads using a CRM, you can automate tasks like tracking lead follow-ups, automating when you send your monthly newsletter updates to clients, and you can build a customized sales pipeline individualized to properties, investors and buyers.

You can also track all of your correspondence and organize listings.

Create Email Drips

A drip email campaign is a set of automated emails. Over time, the goal of drips is to warm up your subscribers, including prospects and leads. You want to ensure you’re providing them value. You can also aim to consistently help them make the best real estate decisions throughout their entire journey.

The goal of automated email drip campaigns isn’t to sell—it’s to inform.

You also have to remember that automation doesn’t have to mean your campaigns are generic.

You can segment what goes to who in different categories. For example, the emails you send to seller leads are separate from buyer leads, and both of those are unique from what you send to past clients and non-responsive leads.

Management of Digital Marketing Ads

When you’re looking for ways to generate new leads outside of your typical areas of reach, you might think about investing in digital marketing ads.

Digital marketing ads can be a powerful way to generate leads and grow your business. They do take some time and money to figure out how to make them work for you, but once you get the formula down, they can offer excellent ROI.

You can analyze data to find the right combination for optimization, and then you can set up your ads, so they’re automated. You can reduce the amount of time you spend on these ads by as much as 90% when you set them on autopilot.

Lead Follow-Ups

When you reply to a new lead’s message, it isn’t that one task that’s in and of itself time-consuming. What does become time-consuming is doing it consistently and within a brief time window. If you don’t nearly immediately follow up with a lead, you risk losing that person.

Your goal should be following up with online leads within five minutes of their request. That’s when you have the most chance of turning them into a client by sparking a conversation.

If you use automated, personalized follow-up messages, you can ensure that nothing is slipping through the cracks.

Qualifying and Scoring Leads

Tools and platforms are abundantly available to help you score and qualify your leads based on whatever criteria you find is most relevant in your business. When you assign specifications in a platform, it will automate the grade you assign to a lead.

Of course, you’ll have to combine this with your own judgment, but it can streamline how you manage these tasks and reduce the time you’re spending on them.

These are just a few of the many ways you can make your business ready for growth in 2022 through the use of automation.