Coldwell Banker United, Realtors is Now Coldwell Banker Realty in Texas

Written by Posted On Friday, 21 February 2020 14:11

Coldwell Banker United, REALTORS in Houston has changed its name to Coldwell Banker Realty in all of its local real estate offices.

The change coincides with the transparent rebranding of the Coldwell Banker Real Estate LLC logo, referred to as the Coldwell Banker® North Star. It also aligns Coldwell Banker Realty in Texas with 700 company-owned Coldwell Banker offices across the nation.

“This exciting announcement comes at a perfect time where we are uniting our presence across the state to become one united Texas, and it allows us to leverage the powerful brand that is Coldwell Banker across the nation,” said Charles El-Moussa, president of Coldwell Banker Realty in Texas. “The Coldwell Banker North Star is more than a fresh new look, it symbolizes the guiding light we provide to sales associates who want an unparalleled level of support and technology in order to thrive, and it is also a  reflection of our values and where we stand today as a leading brokerage.”

This alignment will strengthen the Coldwell Banker Realty brand presence in every major metropolitan market in the nation. It will also enable Coldwell Banker Realty in Texas to better harness talent, eliminate operational inefficiencies, and efficiently integrate marketing, products and services for the benefit of sales associates, clients and consumers.

About Coldwell Banker Realty

Coldwell Banker Realty in Houston is a leading residential real estate brokerage company with approximately 16 offices and 900 affiliated sales associates. Coldwell Banker Realty is owned by a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), the largest full-service residential real estate services company in the United States. Visit


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