Written by Posted On Monday, 30 March 2020 12:23

Charlotte, N.C. (March 30, 2020) – Coldwell Banker Residential Brokerage in the Carolinas has changed its name to Coldwell Banker Realty in all 18 of its local real estate offices.

The change coincides with the transparent rebranding of the Coldwell Banker Real Estate LLC logo, referred to as the Coldwell Banker® North Star. It also aligns Coldwell Banker Realty in the Carolinas with 700 company-owned Coldwell Banker offices across the nation.

“This rebranding is the perfect opportunity to identity Coldwell Banker offices in our local communities as one significant presence across the real estate markets in the Carolinas and beyond. The Coldwell Banker North Star is a refreshed look and feel, but it also symbolizes the guiding light welcoming home sales associates who want an unparalleled level of support and technology in order to thrive. For home buyers and sellers, it represents the absolute pinnacle of service we’re dedicated to providing,” said Laura Rittenberg, president of Coldwell Banker Realty in the Carolinas.

This alignment will strengthen the Coldwell Banker Realty brand presence in every major metropolitan market in the nation. It will also enable Coldwell Banker Realty in the Carolinas to better harness talent, eliminate operational inefficiencies, and efficiently integrate marketing, products and services for the benefit of sales associates, clients and consumers.

About Coldwell Banker Realty

Coldwell Banker Realty in the Carolinas is a leading residential real estate brokerage company with approximately 18 offices and 1,425 affiliated sales associates. Coldwell Banker Realty is owned by a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), the largest full-service residential real estate services company in the United States. Visit

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