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Retail Meets Design At Atlanta’s AmericasMart Event

Written by Posted On Monday, 25 July 2016 05:23
Retail Meets Design At Atlanta’s AmericasMart Event Image Source: Nandina Home & Design

Atlanta’s July 2016 AmericasMart, the leading design market for home furnishings, gifts, and apparel, has officially ended. Design professionals from all fields flock to this market, where networking, educational seminars, and exhibitions take place.

For the interior design industry, AmericasMart is a wonderful place for designers and manufacturers to build relationships - and for designers taking part in the vignette, a great opportunity to market their own design firm as well as the furnishings and decor companies used in their design.



Image Source: Nandina Home & Design’s Facebook



The design theme for this year’s vignette was “retail meets design,” where seven retailers and design firms showed off their skills by designing a 10 X 10 box. Designers such as Tracery Interiors, Steve mckenzie’s, Huff Harrington Home, Mathews Furniture + Design, Nandina Home & Design all participated in the vignette, and their designs were all lovely.

As far as “retail meets design” goes, Nandina Home & Design designed a posh multifunctional room which easily converted from a home office to a living room to a guest bedroom. Showcasing a masculine look with softer features, this home office turned living and sleeping area featured a luxurious color scheme of midnight blue, metallic gold, and neutral beige. Nandina designers Susan Victor and John Ishmael discussed their design and its relation to “retail meets design” as well as their design firm’s motto “real life, real style” stating that the popular request of multipurpose rooms encouraged this design. They wanted to showcase how small spaces that need to be easily converted into an extra room is not only possible but can be quite stylish as well.



Image Source: Nandina Home & Design



Nandina Home & Design work as both a retail store and full design firm (workshop included), so their natural tendency to seek out exquisite craftsmanship gave them an advantage in this year’s design. Susan and John’s posh design uses fabrics from Design Legacy, windows and mirrors from Go Home, drapery from Emdee, a desk from Gabby Home, and a convertible daybed from Lee Industries. The refined furniture, plush fabrics, and the Nandina designers’ eye for luxurious everyday interiors keeps their masculine design balanced with a perfect mixture of sophistication and comfort.

For more information on Nandina Home & Design’s philosophy and inspiration for their AmericasMart vignette, check out their full interview with Interview With Susan Victor & John Ishmael and their blog post Nandina Honored at Atlanta’s Americasmart This July.


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Angelica Angeli

I write about interior design and architecture on various platforms, online and in print.

I am fascinated not just with the visually intoxicating aspects of design, but also the story behind the designs: the designers, their brands, the materials, etc.

Design for me is a full sense experience- it must look stunning, feel luxurious and substantial, it must be acoustically inviting, and it needs to smell clean and healthy.

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