"HomeJab Curve" shows real estate is still seasonal

Written by Kevin Hawkins | The REAL AI Guy Posted On Wednesday, 04 May 2022 00:00
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"HomeJab Curve" shows real estate is still seasonal
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Despite tght inventory and the impact of COVID-19 

Cherry Hill, NJ – May 4, 2022 – A new study of data from the last four years by HomeJab debunks reports that tight inventory and COVID-19 have changed real estate seasonality.

HomeJab, which provides real estate agents on-demand professional real estate photography, 3D virtual tours, aerial, and other visual production services in every major US market and all 50 states, studied more than 63,000 real estate photography assignments from 2018 to 2021 nationwide.

The new HomeJab research tracked the real estate photography listing assignments by month to determine patterns.

Joe Jesuele HomeJab OwnerA “HomeJab Curve" emerged, showing the remarkable consistency of real estate listing activity over the last four years, despite both record low inventory and the pandemic.

Charting the data reveals that while activity during the pandemic diverged from the standard curve of real estate listing from March 2020 to May 2020, it corrected itself in June and then closely tracked past listing trends.

“Despite what the headlines may say, real estate is still seasonal,” said Joe Jesuele, founder and CEO of HomeJab.

“Our research shows that real estate listings still peak in the spring and summer, begin to trail off in the fall, and decline significantly in the winter. And on a chart, when you plot the last four years, every year follows that curve – except for a short pause caused by the outbreak of COVID-19,” he explained.

Jesuele notes that the impact of COVID on the seasonality of real estate was short-lived.

“There’s also this idea that low inventory also is changing the seasonality of real estate,” he added, “but the data we have does not support that theory.”

A free copy of the detailed data from the HomeJab study is available here.

About HomeJab

HomeJab is America's most popular and reliable on-demand professional real estate photography and video service for real estate pros. Lightning-fast high-end visual production offerings also include immersive 3D interactive tours, floor plan creation, affordable virtual staging, and turnkey aerial services. A one-stop-shop for real estate listings, HomeJab.com features affordable and customizable shoots that create the most engaging visual content for faster home sales and enrich the listing agent's personal brand. HomeJab is available in every major US market in all 50 states and Puerto Rico, Jamaica, and Toronto. Learn more at HomeJab.com.

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Kevin Hawkins | The REAL AI Guy

Kevin Hawkins, aka The REAL AI Guy, is Editor and Co-Creator of REAL AI, the first and most widely read weekly newsletter on artificial intelligence in real estate. No one has written more about AI in real estate than Kevin. He’s a trusted voice, in-demand moderator and speaker, and practical AI coach. An early tech adopter, he’s an award-winning content creator and leads WAV Group Communications as a strategist, consultant, and media relations expert. Published more than 40+ times on Forbes.com, he was named one of the industry’s most influential leaders by Inman and a 2025 RISMedia Newsmaker Futurist. Kevin’s engaging, real-world approach to safe and responsible AI helps MLSs, brokerages, and agents use AI with confidence, clarity, and measurable impact.

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