If you're a real estate agent, the million-dollar question is, 'How do I hook more sellers and buyers of property?' The answer is simple - make real estate videos since that's what sellers and buyers are looking for!
Read on to find out how you can make real estate videos using collage templates that engage both buyers and sellers to help you earn higher commissions.
Top 10 Tips for Creating Engaging Real Estate Videos
1. Decide on a Budget
Creating a real estate video starts with a budget. How much do you need to spend to get the required mileage, and what's your budget?
To make your decision easier, consider the target audience before you think about promoting your video. Analyze real estate videos made by competitors to get an idea about what works.
Next is the budget. Digital marketing tools like social media ads or email marketing can be costly, so creating digital ads from your real estate videos would be an effective and economical option.
2. Customize Your Videos
A great video starts with a brilliant story, and a story needs a clear goal. You need to think about what equipment you need, if actors need to be hired, and the time (day or night) when the video will be filmed. Are you trying to sell a specific property or promote your services?
You also need to get the seller's approval before you send the video to their clients, so customize the content of your video accordingly.
3. Keep the Videos Short
With the average attention span of adults being around 8 seconds, making a short real estate video is a smart move. Your video should not exceed 10 minutes and ideally be between 3 to 7 minutes.
Content matters, so whether you have a 3-minute video or longer, make sure you have engaging and relevant content. The buyer should get the information they need without any distractions.
4. Script Your Story
Every successful real estate video follows a 3-act story format. Here are the 3 acts that your video should cover:
- Act One: Whether you are introducing your services or selling a property, let the buyer know what to expect from the video in this section
- Act Two: Provide details of the services you want to showcase and the individual rooms of the property you are trying to sell. The video should flow smoothly from the main entrance to each room according to your script.
- Act Three: The concluding section of the video should have a CTA (Call-To-Action) message and a summary of services you can provide to buyers and sellers or the exterior shot of the property.
5. Focus on the USP
What is your USP? Are you offering some unique services that other real estate agents don't? What is the USP of the property you are trying to sell?
Ask the seller about any special features of the property, like original wooden flooring or a fireplace. Modern properties could have a landscaped garden or dual sinks. Whatever the feature, make sure it is highlighted in your video. As an agent, if you have special offers for first-time buyers, speak about them.
Give your video an interesting twist and make a video collage. Apart from videos of the property, including a snippet featuring the owner and their family. Ask them to share their memorable experiences.
6. Offer an Exciting Tour of the Property
The property may be exclusive, but you need the tour to be exciting as well to keep the viewer engaged till the end. When narrating the features of the property, make sure your voice has enthusiasm.
Share your ideas about the various possibilities open to the buyer. For example, Elaborate on how they can use the extra bedroom as a study for their children or an office. With time, the office can be transformed into a room for their aging parents. The basement can be converted into a games room or a fully-equipped gym.
Including details like this amplifies the selling points of the property.
7. Make the Video Interactive
An interactive element in your video makes it more engaging for viewers. You can choose from options like clickable links or CTA buttons. Buyers can click on the link to book a tour or find more details about the property.
If you have presented the relevant information in an interesting manner, conversions are easier, and your video is likely to get shared more often. Plus, your number of followers is likely to go up.
8. Share Your Expertise
A property buyer is looking for an expert to guide them to a great deal. It's important that you have a Q&A section in your video and answer buyer queries there.
As a specialist, you need to provide end-to-end property solutions and be able to answer any basic technical, legal, or other queries of the buyer.
When buyers know you are a specialist, the following for your videos will go up. Buyers will share your video, and you will have a wider client base.
9. Attractions in the Neighborhood
The neighborhood is an important consideration for a property buyer, so make sure to give the buyer a tour of the neighborhood as well. If the buyer loves the beach or wants to take a walk in the park, highlight these features if they are available in the area.
Properties that have malls, cafes, restaurants, and shops in proximity have a higher demand from some buyers. Alternatively, some property buyers look for a peaceful life close to nature, so share this feature to improve your conversion rates.
10. Neighborhood Testimonials
The quality of a neighborhood depends on the average time the neighbors have spent there. If you interview the neighbors and find that no one stays in the neighborhood for more than a year or two, that's not good news!
On the other hand, if you have neighbors who have stayed in the neighborhood for decades, buyers will feel confident about the place.
Talk to the old neighborhood residents and record their testimonials. Find out what makes this neighborhood a great place to live.
Conclusion
If you are a successful real estate agent and want to take your business to the next level, create engaging videos with a clear goal and a storyline.
You don't even need to invest in expensive equipment to shoot videos - there are lots of video editing platforms online that let you create stunning videos for free. Create your real estate videos now and let your business soar.
