Social media platforms such as Facebook, Instagram and Twitter host numerous rental ads on a daily basis. And that's understandable, considering that billions of people use these platforms. Still, posting your apartment ad on social media does not mean that your listing will attract tenants.
For your apartment rental ad to be successful, you need to follow certain steps. For example, creating top-notch videos via an online video editor is an effective way to outshine your competitors and help your audience treat your ad as a trustworthy listing.
In this article we will explore 5 must-know tips you can follow if you are about to list your apartment on social media.
Is Posting an Apartment Rental Ad on Social Media a Good Strategy?
Recent research shows that more than 80% of apartment seekers visit at least one social media platform when choosing their next home. This is exactly what makes placing an apartment ad on social media a very good strategy.
In other words, social media can easily increase the reach of your ad and improve engagement between you and your target audience.
To do this, you just need to follow the steps that we will analyze below.
The 5 Best Tips About Apartment Rental Ads on Social Media
Even though there are multiple tips and tricks you can follow to increase the performance of your apartment rental ad on social media, there are some steps you simply can’t ignore. Let’s have a deep look into them.
1. Create a Comprehensive Listing
Our first tip has everything to do with the written content of the ad. How many times have you come across an ad that is missing most of the important information you need to know about an apartment? If you want your ad to do well on social media, you need to put more effort into it than that.
Start by writing down important information like the square footage of the apartment and the number of bedrooms. Then you can move on to other details, such as the number of bathrooms, the presence of a private parking space, the proximity of the apartment to stores or the city center, etc. With such a detailed description, you are more likely to attract serious tenants on social media.
2. Add High-Quality Media
The media (photos and videos) you add to your apartment rental listing plays an important role. Sometimes the visuals are more effective than the description of the apartment itself. By using high quality photos and videos, you ensure that potential tenants can better view the apartment and trust your ad.
The good news is that you can easily learn how to use an online video or image editing program to quickly edit your visuals for lighting and sharpness.
3. Highlight Your Contact Information
Even if you have created a well-designed ad, your listicle will only succeed if you have also added your contact information. When you create your listing through a Facebook Business profile, you have the option to add important information such as your phone number, address, email, and business hours
On the other hand, if you decide to create the apartment rental ad through your personal profile, you should make sure that all this information is included in the listing description.
4. Talk About the Apartment’s Special Amenities
In addition to analyzing the apartment's main features, you can also point out other amenities in the listing description. For example, if the apartment has a front yard, be sure to mention this in the ad. Other amenities you could include are air conditioners, in-house laundries, gyms, pools, etc.
5. Optimize Your Content With Local Keywords
After creating your apartment rental ad there is only one step left before you post it on social media. Your written content should be optimized with keywords. Your ad should include popular terms and words that are relevant to your listicle. It is proved that SEO and keyword research are very important when it comes to expanding a social media ad reach.
For example, if you are about to rent a house by the lake, you should definitely include keywords such as lake house, cottage, lakeside house, etc.
Conclusion
It becomes clear that social media is a smart way to attract potential tenants. If you create a well-organized apartment ad, success is almost inevitable. If you follow the tips above, you'll have everything you need to rent out your unique apartment.
