If you're in real estate, online presence is vital nowadays. Also, having a LinkedIn profile is vital if you want to grow your clientele, get more job opportunities, and form connections. Many real estate professionals are learning how to use LinkedIn to find new leads in order to provide real estate services. Have you ever wondered how to use it in a manner that will net real results. This article will show you how businesses use LinkedIn, and how it can apply to your real estate business.

What is LinkedIn Best For? How LinkedIn Can Help Your Personal Brand

If you're a real estate agent, you know why you should be on Facebook and other social media sites. But why LinkedIn? How can that help you? Here are some ways.

•  ✔️ Grow your professional network. If you're a real estate agent, it helps to form LinkedIn connections with other agents. LinkedIn gives you the ability to connect with other professionals and show your expertise. You can collaborate with other agents or show off your expertise to budding agents.
•  ✔️ Grow a fanbase. Besides other agents, having many LinkedIn users following you doesn't hurt. This can have a positive impact on your reputation among clients. You can use a special service like Social Boss to buy real LinkedIn followers. But you also need to make great content on your LinkedIn account. Doing so can help you grow your followers, which can lead to you...
•  ✔️ Generating Leads. The best answer to the question "Why LinkedIn for business?" is that it can help you generate leads. Business professionals need homes, too, or they may need a space for an office. As a real estate agent, you can sell to potential customers much easier after you form connections.

How to Best Use LinkedIn

So, now that you know why you should be a LinkedIn member, the next question is, how do you use LinkedIn? When you make an account, you may feel intimidated by the website and don't know where to begin. So let's help by providing a starter guide.

Have an Optimized LinkedIn Profile

The first step with any social media site is to have a complete profile.

➤ Have a Nice Photo

Start by uploading a profile picture of yourself. Remember, this is a professional website, so be sure it's a formal headshot with a high-quality camera. Of course, the photo can also be you in the middle of a sale. It should represent your brand in some way.

➤ Headlines are Vital

Your LinkedIn profile should have a headline that will get people's attention and help them understand your job title. It should involve selling houses. If your clientele is young, you could say, "Under 30 and want a house? No problem!" We recommend going to other agents for inspiration.

➤ Keep Information Up-To-Date

Your email, phone number, website, etc., should all be up-to-date in your profile. While you're at it, you can customize your URL. Have it be your name or your brand. That way, your clients can easily find you.

➤ Summary, Experience, and Awards

Your summary should tell LinkedIn members what you've accomplished. This is where you can showcase your most significant achievements. It doesn't need to be a comprehensive list or anything, but it should be enough to gain fans. Also, don't forget education details.

You can also update your Awards and Honors. If you have any worthy achievements, could you show them here?

➤ Recommendations

Having personal testimonials on LinkedIn is always a good idea. Ask your past clients for recommendations and display them proudly. Think of them like Amazon reviews; if you have good reviews, people are likelier to check you out.

➤ Professional Network Building Time

Professional networking is always vital for any business. Here's how you can build your network.

Join LinkedIn Groups

Like Facebook, LinkedIn has groups you can join. Enter words related to real estate or the area you live in. Chances are, you'll find other agents or people in your community. There, you can build your LinkedIn network by sharing knowledge and industry news, hosting events, and interacting with people who may need a home.

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➤ Make Connection Requests

With LinkedIn, you can make connections with people. Look for HR personnel, hiring managers, and other people who may be able to show you staff members who may be in search of properties. Connect with real estate investors who may be searching for homes, other professionals who can refer clients to you, or anyone relevant to your business.

➤ Make Valuable, Relevant Content

You can post content that shows your professional abilities or knowledge. For example, you may be able to give potential buyers tips on how to save for a home. You may also provide potential agents with tips on gaining key skills to become agents and finding jobs.

Your approach to content depends on your niche. Some agents may change their content depending on what area they serve, what types of homes they sell, or if they have any gimmicks.

Another type of content you should utilize is video. Real estate is a field where video content reigns supreme. People love house tours and tours of nearby neighborhoods. Have some of those in your content, and your profile page may be able to gain some fans.

No matter your niche, however, one consistent way for you to grow is to post content regularly and use keyword-rich words and hashtags. Ideally, your keywords and hashtags should be specific to your area or niche, if you don't mind. You can use the search bar to see what keywords and hashtags you should use.

➤ Collaborate

Collaborating with other users is a great way to grow your brand. For example, you may guest post in collaborative articles from bigger agents, which can increase your presence significantly.

Do I Need a Premium Account?

LinkedIn has several premium options. If you use the free site, you can grow your personal brand quite a bit. But if you want to invest, you may ask if you need a premium profile. Can it help you grow even further?

There are several types. Premium Career is excellent if you're looking to get hired. It allows you to reach hiring managers more efficiently and gives you more LinkedIn analytics, such as who viewed your profile.

As a real estate agent, you may want to consider the LinkedIn sales navigator packages, which can help you generate more leads.

To understand better, you'll need to look at your limitations as a free account. Here are some of the limitations.

1.  ➥ Lack of Messaging. You won't be able to send messages to those you aren't connected to. This can be challenging if you're trying to sell to people.
2.  ➥ No Seeing Visitors. You will only know if certain people are interested in seeing who is visiting your profile.
3.  ➥ Limited Searching. If you want advanced search options, you won't be able to gain access to them until you pay up.
4.  ➥ Not for Hiring. If you need to hire other people, you must have a premium profile.

We recommend trying out the free version. If you feel limited, then you can upgrade.

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Run Ads

If you don't want to try the premium version, or if you want to invest more, try ads. Making sponsored posts is a great way for you to get the attention of people who may be looking for a home. LinkedIn has a robust ads campaign that you can use. With their ads, you'll be able to reach your target audience and make potential connections easier.

Engage With Your Audience

Your audience may fence about working with you to get a home. One way you can change your mind is to engage with them. If they have a question, answer it. Like valuable comments. You don't need to be online 24/7, but adjust your content strategy accordingly, especially if your growth stagnates. Please engage with the most vital comments as soon as possible.

Lead Generation Forms

LinkedIn has the option for you to create lead generation forms. These can be a great way for you to get new leads.

Use Analytics

Like any social media website, LinkedIn has analytics you can view. Analytics can be a vital tool to see how you're growing, who your audience is, and what you can do to improve. Every month, you should use analytics and then adjust your content strategy accordingly, especially if your growth seems to have stagnated.

LinkedIn How to Use: Conclusion

With LinkedIn, you can gain potential partners, new hires for your real estate form, and sell homes to potential buyers. However, LinkedIn is a slow process, as you need to build an audience, join groups, form connections, and more. So can create an account, explore everything LinkedIn offers, and consider upgrading your profile down the road. We hope this article was helpful to you.