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This Old House - Do-it-Yourself

There's A 'Color Of The Year' For Everyone

Written by Posted On Wednesday, 16 May 2018 19:53

Color experts such as The Pantone Color Institute, provide a number of services to companies all over the world to help them learn more about color and how to use it in their businesses. One of the most famous examples of color trending is Pantone's Color of the Year, which "provides strategic direction for the world of trend and design."

To remain relevant, manufacturers have to come out with new things. For the home, that could mean that companies use Pantone's colors in future products, from rug designs to upholstery to paint colors. Color trends also show up in bedding, accessories, and cookware.

The idea is to stimulate change and perhaps get comfortable with a color you might not normally try in your home. In other words, the Color of the Year is a stimulus to spend money. You might not buy the purple couch, but you'll be tempted to go bolder on something. You'll try a new set of towels for the bath or buy a set of glasses in some bold shade to set off the dinner table.

There are other colors of the year that are getting plenty of notice.

Sherwin Williams put its 2018 money on "Oceanside," a bold, sexy teal blue that's not just for the coasts. You don't have to live on the water to appreciate its mysterious depths.

Another aggressive choice is Pittsburgh Paints' "Black Flame," a smokey hue that connotes drama and sophistication. It's a good excuse to wean homeowners away from the neutral and safe light greys and whites of the past few years.

Too strong? Then try Pratt & Lambert's soothing blue "Heron," or Behr's blue-tinged green "In the Moment." These are still a far cry from white, beige or grey.

The only paint company not to go in the direction of blues, greens or greys is Benjamin Moore. Its Color of the Year is a spicy hot red called "Caliente."

Does the color of the year mean you should run out and buy a purple couch or paint your baby's room black? No, the color is an inspiration for the year, and may be completely different from the color of the year from the year before and the year to follow. It's only this year's inspiration to give you ideas to think about, sort of like runway fashion introduces new silhouettes.

Most products for the home are designed to have a longer use than a year. But, you may see the color and be tempted to try it in a small way or in a more muted tone. A fresh new color looks modern and takes you away from colors that may date your home, like ashes of roses from the 50s, avocado green from the 70s, or Tuscan gold from the 90s.

If there's one takeaway from the colors of the year, it's that they give you permission to go bolder. You can still stick to the safety of white, grey or beige, but you might use an eye-catching color on an accent wall or in a throw pillow or in a piece of art. And if you want it in a mixer or crockpot, you can have it.

Think of color as an expression of your personality and the mood you wish to convey -- both great places to start when designing and decorating your home.

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Blanche Evans

"Blanche Evans is a true rainmaker who brings prosperity to everything she touches.” Jan Tardy, Tardy & Associates

I have extensive and award-winning experience in marketing, communications, journalism and art fields. I’m a self-starter who works well with others as well as independently, and I take great pride in my networking and teamwork skills.

Blanche founded evansEmedia.com in 2008 as a copywriting/marketing support firm using Adobe Creative Suite products. Clients include Petey Parker and Associates, Whispering Pines RV and Cabin Resort, Greater Greenville Association of REALTORS®, Better Homes and Gardens Real Estate, Prudential California Realty, MLS Listings of Northern California, Tardy & Associates, among others. See: www.evansemagazine.com, www.ggarmarketclick.com and www.peteyparkerenterprises.com.

Contact Blanche at: blanche@evansemedia.com

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