What's the Deal with Those "We Buy Houses for Cash" Companies?

Written by Ben Mizes Posted On Sunday, 13 June 2021 00:00

It takes 25 days on average to sell a home. That’s far better than back in 2010 when homes were averaging 140 days to sell. But it’s still not fast, and there’s no guarantee that your home will sell in 25 days. Location, season, and many other factors affect how quickly you can sell your home.

But what if you need to sell your home quickly? Those “we buy houses for cash” signs may have caught your eye. Is it really true that you could sell your home in a few days without having to do any repairs or even clean your home for buyer walkthroughs? 

As the saying goes if it seems too good to be true...maybe it is.

Let’s find out!

Who Are They?

“We buy houses for cash” buyers are not your typical buyer. They are not regular folks looking for a home to live in or even rent out. They are real estate investors looking to make a quick profit. 

As such they are looking to purchase a home for the lowest price possible, fix it up as necessary, and sell it on the open market a short time later. They are very good at what they do and often make a huge profit in just a few months. 

Who Do They Target?

They do this by specifically targeting motivated or desperate sellers. For example, have you ever tried to list your home and the listing eventually expired without resulting in a sale? You probably were contacted by a cash buyer soon after. Discouraged by your failure on the open market, you may be willing to sell your house for cash for a rock bottom price — or so they hope.

However, there could be any number of reasons why your home didn’t do well on the market. A knowledgeable agent can advise you on what to change for your next attempt. With the right agent, you can always net more on the open market than what you would get from a cash buyer.

In the same vein, cash buyers go after people in situations that require a fast sale. A few examples include:

• Divorcing sellers
• Bankruptcy
• Foreclosure
• Employment change
• Probate sales

These types of buyers are sometimes referred to as “opportunity investors”. This is because they’re looking for an opportunity to make some serious cash. Unfortunately, the opportunity often presents itself in someone else’s misfortune.


However, for many people in situations such as these, selling their home quickly can seem like a blessing. Perhaps they aren’t getting the return on their investment that they had anticipated, but a fast sale takes care of a problem they are facing.

And selling to a cash buyer certainly is fast. 

The typical financed purchase takes about 30 days to close. The lender is often the entity that drags out the process with appraisals and other procedures and paperwork that must be done before they approve the release of the funds.

Cash buyers don’t have to deal with that. They’ll often come to your home within a day or two of you contacting them. They may make an offer on the spot or you’ll receive one within the next day or two. They often process the sale in-house and have a title company at the ready to clear the title. 

Another thing that often slows down the sale process is the home inspection. Though not required, most buyers will request them and may request repairs to be made before completing the sale.

Cash buyers don’t do this. They typically buy the home “as is” and take care of the repairs later.

In only a few days, you’ll be turning over the keys and the house has been sold.


Sounds great, doesn’t it? What’s the catch?

Say goodbye to any profits, and probably the equity that you’ve built up in your home. The offer that cash buyers make is often suspiciously just enough to pay off your mortgage. In general, you will only receive 50-80% of market value. 

80% of market value might seem like it’s worth it to avoid the hassle of going the conventional route. But the average is more like 65% of market value. There are also alternatives — iBuyers like Opendoor pay closer to market value and offer even more convenience and speed.

You also have to be extremely careful with these types of companies. Some of them are scammers. A common scheme is to buy your home but never take care of the mortgage. More than one unsuspecting seller has ended up still being responsible for paying the mortgage on a property they no longer own.

In short, if you are considering selling your house to a cash buyer, do your research first. Selling a home to get out from under it isn’t the only alternative you have. There are other, more profitable options.

Rate this item
(9 votes)

Agent Resource

How to capture your next prospect - click here

Realty Times

From buying and selling advice for consumers to money-making tips for Agents, our content, updated daily, has made Realty Times® a must-read, and see, for anyone involved in Real Estate.