Saturday, 18 January 2020
Editor's Blog
Most Internet "Leads" are worthless. Many have long incubation periods. Keep this in mind when you consider purchasing leads from an unknown, or even a known source. What leads me to believe that most Internet leads are worthless? Common sense and experience. There are only 6 million transactions per year.…
InternetCrusade™ envisions a global cultural shift to online communication, commerce and information exchange over the next few years. To facilitate and enable this shift, InternetCrusade’s mission is to: 1. Drive as many people as possible online through the year 2000.2. Provide a support mechanism to enable people to comfortably and…
A point not to be lost in the information clutter of today is that MLS was invented by the National Association of REALTORS, in part, to increase professionalism and the reputation of the real estate practitioner. The tools to accomplish this through an organization of competitors was the creation of:…
MLS is again under attack (What else is new?) I wrote about the evolution and the future of MLS in 2008 in a paper entitled "MLS Today and MLS Tomorrow...The reports of my death are greatly exaggerated." To understand where MLS is today and where it may be headed, requires…
How do your clients choose a title insurance company (or do you choose it for them)? How do you choose a title representative (and title company) to recommend to your clients? "Shopping for title insurance is reasonably good advice, but few consumers ever come to closing prepared to shop title…
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From Geoffrey Moore's marketing classic, "Crossing the Chasm." Which are you?(Innovator, Early Adopter, Early Majority, Late Majority, Laggard) The "Chasm" begins after the last Early Adopter adopts the new technology. Tech companies that fail, often fail, according to Moore, because they get to market too soon. The Innovators will try…
What do you know about organized real estate? We have three distinct levels of REALTOR Associations...National, State and Local. All are separately owned and operated. The owner of the REALTOR Mark is the National Association of REALTORS. All levels of REALTOR Associations are bond together by something referred to as…
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