Competitiveness is getting more and more intense. With our current economic scenario, it is increasingly necessary for companies to invest in new ways of differentiating themselves in the market, using strategies to attract and retain their customers.

Business competitiveness is at the same time the great motivator for the generation of business and for innovation and also the great challenge faced daily by companies of all sizes. The concepts of differentiation, design and competitiveness follow the changes of the new consumption profiles that appear with the technological advances, full article here.

The term Competitive Advantage refers us to the need to obtain requirements and develop attributes that give companies better conditions to compete against the conditions of their competitors.

Strategies to use  in your company  through Interior Design

01. Briefing: The briefing is the first stage of an interior design. Through it, the professional who will carry out the project will survey all relevant information to make the company more competitive.

Good quality design briefing should contain more specific and strategic information, and the business plan and marketing studies may be required for the company. In this way, the interior design will be developed according to the goals and objectives of the company.

02. Study of the target audience: Therefore, it is necessary to make a market segmentation, identifying the target audience. Still according to Studio Triangle, they consist of consumers who differ in various ways - as well as desires, resources, localities and shopping behavior.

By targeting the audience, it is possible to orient the entire project language, from the facade to the positioning of the box, for example. It is necessary to know in detail who are the people that the company attends or wants to attend.

You also need to understand how the public interacts with your product or service, what your expectations are, your resources, and especially your buying behaviours. In this way, the interior design will be developed to attract this audience and meet their needs.

03. Alignment of interior design with the company brand: Each commercial project must faithfully and clearly represent the image of a company. This means that the space occupied by it must portray and value certain concepts intrinsic to the products and services provided.

The interior design applied to commercial spaces should analyse the socioeconomic and cultural context of the company in question, as well as its work structure, and especially its business image . It's important to know how it works and how it relates to your employees, your product or service, and your target audience.

If the business image is not correctly identified and followed, the related products and services may have their market value compromised, which will undoubtedly undermine it.

Today, more than ever, a company must be prepared to have its image compared to the competition. In the national and international markets everyone is competing for a space in the consumer's desire, disputing price, quality and novelty.

04. Layout Study: Having an efficient layout and facilitating customer interaction with the company is of the utmost importance. Interior design should stimulate this relationship, making the client's visit a positive experience.

Organized environment, without visual pollution, with good circulation, sectorization of spaces, optimization of the flow of processes, good distribution of furniture and equipment, are some examples of what can be analyzed in a layout study.

05. Sensory Marketing: One of the most powerful ways to ensure competitive advantage is through the senses. They offer more than a means of satisfying basic needs. They offer an opportunity to confirm and strengthen the brand promise and create a strong emotional bond with consumers.

Sensory marketing relies on the study of the five senses and the strategies of how to employ these features for brands and stores, by persuading people into buying environments, giving them experience, which allows customers to maintain brands or environments in memory.

It can be concluded, after addressing all these important points, that the interior design goes far beyond the decor. In order to obtain results, it is necessary to make a detailed planning and analyze all the objectives that are to be achieved.