How To Position Your Clients To Win in Today’s Real Estate & Mortgage Market

Written by Posted On Monday, 15 March 2021 00:00

Words from a basketball coach- “Shooting means every time you catch the ball, your eyes go to the rim. By looking at the rim from any position, allows you to see everything that happens on the floor.”

When you are positioning yourself to score on your real estate or mortgage deal, you need to have your eyes on what you want to accomplish.  It might be buying a home in a particular neighborhood.  You may want to reduce your overall monthly debt by refinancing a mortgage. Knowing your comfort level on move-in costs and monthly payments helps you keep your view of the playing field in perspective. 

We have experienced the lowest rates we have ever seen several weeks ago.  February 2021 saw the price on rates start an upward climb due to the fear of inflation, actions, and comments by the Federal Reserve. Even though mortgage rates are not tied to the Fed Rate, the Federal Reserve somewhat controls the price you pay for your mortgage rate by the amount of mortgage-backed securities they buy.

We are seeing the highest values on homes. Corelogic Equity reported fourth-quarter 2020 showed that homeowners with mortgages saw their equity increase by over 16% year over year. The increased equity build-up helps home sellers position themselves well for more net profit selling their homes. 

The week of March 8th, 2021, was kinder to rates, inching down slightly.  What does the playing field look like to you with your plans to buy a home or refinance the one you have?  Are you going to make your play and take your shot to score?  Some people say you miss every shot you don’t take. 

Renters want a piece of the profit from real estate values.  They are playing some smart strategies to buy a home.   It’s competitive, but if you know what you want, you are prepared and play a good strategy, you can score on purchasing the home you want. 

Bo Binkins felt cramped for space in the city apartment.  He wanted fresh air and the wide-open space outside the city.   With the help of a low-interest rate and low mortgage payment on the 100% USDA Rural Housing loan, he moved his family and his fishing gear to his new home on a country road closer to his favorite fishing spot. Bo can brag about his zero-down home purchase with his monthly payment much lower than the rent he was paying in town for a smaller space.  

Karen had worked hard throughout her career.  She had sacrificed to invest in her retirement funds and hoped to have her home paid off by the time she retired. Retirement loomed ahead, and she realized with a slight bit of panic that her income would decrease, but her bills would still be high.  

Karen told me, “It suddenly hit me that I do NOT have to pay off the house. If I can refinance my mortgage back to a 30-year term on a rate this far below what I am currently paying for the 15-year loan, I can do more and live better with the extra freed up cash flow each month.”   

Realtors and mortgage loan officers can see the real estate market from high up in the press box. What opportunities do you see for your homeowners, home buyers, and home sellers?

As a real estate professional, you are in the press box with a top-down view of the opportunities available to your clients.   What winning strategies do you see right now? 

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Jo Garner

 NMLS# 757308 (currently working with Sierra Pacific Mortgage, Inc Cordova, TN  NMLS # 1788 An Equal Housing Lender)

“Whatever YOUR  personal priorities are, my job is to help you get the mortgage terms that will give you bragging rights when you talk about it and help you score on  hitting your goals .”

As a mortgage loan officer, my job is to help you get to the  benefits you want from your financing terms.  What is most important to you? I can help you find the financing terms that will help you get to what you want.   What is your comfort level on a house payment? How much are you comfortable paying down,? What type of financing do you need to get the house you want to buy or refinance?

Different clients have different priorities in life—some are buying their first home with very little down payment funds.  Some are recovering from medical challenges, divorces or preparing to send children to college and some are embarking on a long term goal of buying properties to build rental income.”

Jo Garner is a mortgage officer with extensive knowledge in tailoring mortgages to her customers who are refinancing or purchasing homes all over the country.  She offers conventional, FHA, VA or other loan programs for refinancing and purchases. 

Jo can help you look at rent vs buy, when it makes sense to refinance, how to get the best deal on your home  purchase financing.  

Jo Garner  has been in the real estate/financing business for over 25 years.  She got her start in Portland, Maine where she first began her real estate career. She received her real estate education from the University of Southern Maine  and was personally mentored in San Diego, California  by Robert G. Allen, author of Nothing Down, Creating Wealth and The Challenge

On moving back to West Tennessee in 1987, she went into business buying and selling discounted owner-financed notes secured on real estate.  In 1990 Jo went to work for a residential mortgage company and has been a mortgage loan officer for over 25 years.  Her goal is to offer excellent, affordable service to her customers, tailoring the loan programs to the specific needs of her clients.  

In addition to her work in the mortgage field, Jo Garner is the primary sponsor and founder of Talk Shoppe in Memphis. www.TalkShoppe.com

Jo Garner also host the radio show Real Estate Mortgage Shoppe airing on News Radio AM 600 WREC and iHeart Radio with podcasts and show notes published on www.JoGarner.com.

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Pick up her book “Choosing the Best Mortgage-The Quickest Way to the Life You Want on Amazon.com and BarnesandNoble.com .

www.JoGarner.com

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