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Summer Goralik is a Real Estate Compliance Consultant and licensed California Real Estate Broker (#02022805). Summer offers real estate brokers a variety of consulting services including assistance with California Department of Real Estate (DRE) audit preparation, mock audits, advertising review, and training. She helps licensees evaluate their regulatory compliance and correct any non-compliant activities. Summer has an extensive background in real estate which includes private sector, regulatory and law enforcement experience. Most recently, she worked for the Orange County District Attorney's Office as a Civilian Economic Crimes Investigator in their Real Estate Fraud Unit. Prior to that, Summer worked for the DRE for six years as an Investigator. Among many achievements, she wrote several articles for DRE, four of which were co-authored with former Commissioner Wayne Bell. Before she embarked on her career in government and law enforcement, Summer also worked in the escrow industry for nearly five years, for both…
![Team Expert Cleve Gaddis Shares How To Craft Your Messaging To Address The Threats In Your Marketplace To Create Value And High Response [VIDEO]](/media/k2/items/cache/701decd9987769823754602fff167e02_S.jpg)
Cleve Gaddis is a Master Coach, speaker, and trainer with Workman Success Systems who works with some of America's most-profitable teams. He specializes in helping family-owned brokerages and teams navigate the challenges unique to family businesses. Cleve hosts "Your Move Atlanta," a weekly radio show on 640 AM, a Fox News station on iHeartRadio. He learned to sales the hard way, by selling vacuum cleaners door to door. To have Cleve speak live to your company, team, or group, connect with him at This email address is being protected from spambots. You need JavaScript enabled to view it..
Twas the week before Christmas, And despite what the media has said; Purchase loans and refinance activity, Are far from dead! Buyers are still making offers, On homes both large and small. Despite their faulty belief, That all of the shopping is done at the mall! So don’t pay attention, To those who would say otherwise. Mortgage loan volume, Still continue to set new highs! While this year has been unlike, Any other we have seen. The desire to own and refinance, Are still picking up steam! I will leave you with good tidings, As a coach to some of the best; Don’t miss out on opportunities available, While others party and rest! There are renters wanting to own, Trade-uppers looking to sell and buy; And let us not forget those, Who have yet to Refi! Enjoy some time with your family, Make sure to have some well-deserved fun; But…
2020 has been a year unlike any other. While we began the year with lower rates, COVID-19 quickly took the spotlight. Despite shutdowns and layoffs, refinances boomed and the purchase market kept everyone moving. We have not been at a loss for opportunities with rates more than 1% lower than this time last year, refinances are almost double what they were and purchase business is up more than 22% nationwide! All of this activity may have people just struggling to hang on to their sanity because of growing volumes, some have really grown themselves, their systems, and the types of referral partners and opportunities they have sought out. While there are many that boarded the leads list train, others have made a different choice on how to grow their business. Some have hired production partners that funnel volume up to an individual, others have mastered the business to a point…
I hope everyone had a safe and Happy Thanksgiving last week. This week we need to talk about December and the fact that we need to really focus on our people. Our clients, our teams, our support staff, and most of all our families all require our attention. The steps are pretty simple: • Every current file in process that closes this month needs to be smooth and swift. Take care that any file scheduled to close the last two weeks of the month be clear to close no later than Friday the 18th.• All pre-approvals need to be contacted this week to determine their intentions. Are we looking every week at homes, are we looking occasionally for homes, or are we waiting until January to resume looking?• Those with files to close in January need to stay on top of information and timelines so we don’t start 2021 in…
![Are You Ready To Release Your Inner Lioness? WomanUp's Own Debra Trappen, Author Of Fire Up!, Shares How To Take Your Life And Business To An 11! [VIDEO]](/media/k2/items/cache/4b5443974da729db70105dcd9f7ad264_S.jpg)
Debra Trappen (tray-pen) is a sought-after strategist, best-selling author, podcaster, professional keynote speaker, and respected voice of women’s empowerment movements. She is known for her signature “truth, wrapped in grace, with sides of sass, moxie, and fire” way of communicating and engaging her beloved communities. When she is not idea-storming her next adventure, reading-writing-recording in her Fire Up! studio, or sprinkling moxie from the stage – you will find her walking Lizzie her JackChi pup along the water’s edge, editing photos, watching Sci-Fi and 80’s flicks, or traveling and wine tasting with her husband and besties! Her first book, Fire Up! Taking Your Life and Business to 11 and the Fire Up! Podcast are both accessible on her website. When you are ready to live your best life out loud, on purpose, and on your own terms – reach out and connect. She dares you.
![Buyers Aren't Liars, They Just Don't Know Enough! Buyers Agents Need These 12 Action Steps To Create Value And Help Your Buyers Discover New Inventory Solutions! [VIDEO]](/media/k2/items/cache/934e2e75e9eaa2e3b35997b04d24f590_S.jpg)
Cleve Gaddis is a Master Coach, speaker, and trainer with Workman Success Systems who works with some of America's most-profitable teams. He specializes in helping family-owned brokerages and teams navigate the challenges unique to family businesses. Cleve hosts "Your Move Atlanta," a weekly radio show on 640 AM, a Fox News station on iHeartRadio. He learned to sales the hard way, by selling vacuum cleaners door to door. To have Cleve speak live to your company, team, or group, connect with him at This email address is being protected from spambots. You need JavaScript enabled to view it..
2020 has presented more than its share of challenges for our industry, our country, and our families. While we in the mortgage and real estate industries have had recorded setting years, many people that surround us have set the kinds of records nobody wanted to achieve. Unemployment, business closings, and shutdowns have taken a serious toll. None of the volume or unit records in mortgage and real estate stands alone. The markets led the way with declining rates the desire for homeownership pressured the entry level market, the virus made us all take a look at our housing situation in a completely different light. For the first time the housing market wasn’t all about “Location, Location, Location!” The market has become all about “Function, Function, Function!” We need to be sure we are aware of the things we can do to help as well as prepare ourselves for the coming…
Editor's Note from Terri Murphy: Could not be happier to learn the news that Susan Yannaccone has been named CEO and President of the Realogy Franchise Group and the first female in that position! Congratulations from your friends at the Women’s Wisdom Network, RealtyTimes and Women in Real Estate! Realogy Holdings Corp has announced the appointment of Susan Yannaccone as president and chief executive officer of Realogy Franchise Group LLC, effective Nov. 30, 2020. Yannaccone will replace John W. Peyton, who was recently announced as the new chief executive officer of Dine Brands Global, Inc. Yannaccone joined Realogy in 2015, and in her new role, she will oversee the franchise operations of Better Homes and Gardens® Real Estate, CENTURY 21® and ERA®, as well as the franchise and owned operations of Sotheby’s International Realty® and Corcoran®. Yannaccone will report to Ryan Schneider, Realogy’s chief executive officer and president. “Sue is…
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The election last week has created a number of issues and challenges for the housing and mortgage market. The additional information about a vaccine that is 90%+ effective against COVID-19 has also created a good deal of activity. The important things about these developments are to remain focused on the facts at hand and not what may or may not happen. I have already had clients talk to me about questions they are getting about a $15,000 homebuyer credit or incentive to buy a house. Apparently Joe Biden made a statement about something along those lines and the internet has run with it. Unfortunately, the internet doesn’t do a great job reminding people that Joe Biden isn’t president; no such thing has been detailed out or approved, so there is nothing to talk about except it may or may not happen, if and when it does, the details will make…
![What Can You Say To A Seller Regarding Low Inventory That Helps Them To Make A More Informed Decision? Expert Cleve Gaddis Has The Script You Need! [VIDEO]](/media/k2/items/cache/5c75b18423faf304cdac96bf80216075_S.jpg)
Cleve Gaddis is a Master Coach, speaker, and trainer with Workman Success Systems who works with some of America's most-profitable teams. He specializes in helping family-owned brokerages and teams navigate the challenges unique to family businesses. Cleve hosts "Your Move Atlanta," a weekly radio show on 640 AM, a Fox News station on iHeartRadio. He learned to sales the hard way, by selling vacuum cleaners door to door. To have Cleve speak live to your company, team, or group, connect with him at This email address is being protected from spambots. You need JavaScript enabled to view it..
This is the last installment of this year’s business planning process. Looking back over these five posts in October and revisiting the Business Planning module on the IMT Coaching website should make it simple to create your plan, systems, and schedule to make it all happen. The one special reminder of this year is to be sure you weigh out your numbers to match your business and your markets. Nationally speaking, purchase business is up more than 20% while refinances are up better than 80% over 2019. It’s important to look hard at your numbers AND your local market to see how that plays out. To be sure we are not likely to see a 1% drop in interest rates in 2021 that we saw in 2020. While I don’t see a dramatic rise in rates in the first part of 2021, I also don’t see rates rushing higher either. However, many…
The last installment of business planning includes some direction and a few observations. Each of us has to understand what it is we are trying to accomplish in our business as well as the path we take, the hours we invest, and the people we choose to surround ourselves with. The choice is always as simple as proactive vs reactive; transactional vs relational. You get to make these choices and to try and live in the middle is doomed to failure. My favored choice is for my clients to live in the world of proactive-relational business because I feel it holds the most security and longevity. It’s not that you can’t make a living being a reactive transactionalist, but why would you? The choices as to what you would like to accomplish have to hold meaning for you personally, but also possess significant standards based on the quality and quantity…
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