We’ve all made life-changing decisions by following our heart. We’ve been told that if we follow our heart and trust our instincts, we will find our passion, our true love, the life we were meant to live or the home of our dreams. Without conscious awareness our emotional stories and positive and negative experiences are playing out in the background of each of these decisions and largely affect the success of the ultimate outcome. Often, we are happy with the results.
As a real estate agent, we frequently focus on what niche we will work, but have you ever given any thought to who your ideal client actually is? If you’re of the mindset that you have to take every client that contacts you, you may be wasting a lot of your time and precious energy on clients who really aren’t a great fit for you.
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