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Inbound Marketing: What It Is and Why You Need It

Written by Posted On Tuesday, 17 September 2019 04:57

Inbound Marketing: What It Is and Why You Need It

Team Nijhuis is one of the Netherlands' leading digital marketing agencies. Every member of their team is a talented marketer, designer, writer, or AdWords specialist. The benefits of inbound marketing are key to Team Nijhuis' success; through content marketing, social media management, and search engine optimization, Team Nijhuis increases their clients' online visibility and generates a steady flow of high-quality leads.

What Is Inbound Marketing?

Inbound marketing is a strategy that attracts customers to your product or service. Instead of attempting to reach customers, inbound strategies make your website easy to find. This can be done by publishing relevant content, optimizing the site for search engines, and providing solutions to clients who are already looking for answers.

Content marketing is one of the most popular inbound strategies. Through publishing blog posts, guides, and tutorials, companies provide value to potential customers and encourage new visitors to interact with their site. Social media marketing is also an inbound type of marketing. Companies can use social media platforms to curate a base of customers who are interested in the subject and familiar with the brand.

Search engine optimization can be considered a form of inbound advertising. An AdWords specialist  might use an inbound strategy to target customers looking for a specific keyword. This inward-focused marketing philosophy relied on creating a positive customer experience. Companies who practice this strategy continually seek to provide more value to their audience, improve their interactions with existing clients, and create loyal customers who return for their services again and again.

Benefits of Inbound Marketing
Inbound advertising is a client-focused method that shows consistent and significant results. When an inbound advertising strategy is implemented correctly, companies see a wide range of benefits that impact their reputation and relationship with their customer base.

High-quality leads

High-quality leads: The customers attracted by inbound advertising are already interested in the product or subject matter. The leads generated by this strategy require less convincing to make a purchase.

Educated clients

Educated clients: The content used to attract customers can also be used to educate them. Content marketing lets companies explain how their products work, why their services are beneficial, and how customers can get the most out of their purchase.

Better visibility

Better visibility: Content marketing is an essential part of the modern business model. By continually generating relevant content, inbound marketers ensure that their company stays at the top of search engine results.

Easier strategies

Easier strategies: Inbound strategies are often easier to implement and more effective than wide-reaching outbound marketing tactics.

Increased reputation

Increased reputation: By continually providing value to clients, companies who practice inbound advertising experience the benefits of an increased reputation and greater positivity towards their brand.

Inbound Marketing vs. Outbound Marketing

Outbound marketing is the traditional strategy of reaching as many customers as possible. Outbound marketing tactics include banner ads, radio and television commercials, and direct mail marketing campaigns. Outbound marketing is intended to reach a wide audience. This results in generic messages that may not appeal to the customers who would actually benefit from the product or service. Inbound advertising reverses this dynamic by directly targeting audiences who are already interested in the service being provided. A modern digital marketing strategy might use a combination of inbound and outbound marketing tactics to achieve the best results. Banner ads might be used to reach a wide range of potential customers; interested leads who click on the ad will then be rewarded with valuable content that directly answers their questions and concerns. Team Nijhuis provides intelligent digital marketing strategies for the modern age. Request a free Quickscan to find out how an inbound advertising strategy can help your company.

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