Monday, 09 December 2019
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Agent Resource Center

Staged to Sell: Do Staged Homes Sell Faster?

Written by Posted On Sunday, 01 December 2019 22:05

When you're planning on putting your house on the market, is it true that it needs to be staged to sell or can an empty home sell fast too?

Over 5 million homes are sold every year in the United States. Some of these homes sell quickly and others stay on the market for weeks or even months.

If you’re looking to put your home on the market, you probably want to sell quickly and move on. There are several factors that influence the time a home takes to find a buyer, including home staging.

Are you considering staging the home? Is it factual that a home needs to be staged to sell faster?

Continue reading to learn more.

What’s Home Staging?

Home staging involves arranging furniture and other items in a way that’s aesthetically pleasing. A seller would typically declutter and deep clean the home, repaint the walls, and install new pieces of furniture and appliances. The garden is also spruced up in a bid to improve the property’s curb appeal.

In most cases, home sellers hire professional stagers. Some seller’s agents also offer home staging services.

Do Staged Homes Sell Faster?

The short answer is yes.

According to a survey conducted by the National Association of Realtors, 71 percent of sellers who had staged a home said staging helped reduce the amount of time their properties were on the market.

From this stat, it’s clear staging a home can make it find a buyer quickly.

Why Staged Homes Sell Faster

What’s it about staged homes that make them sell faster? Here are a couple of reasons why they sell faster.

Buyers See Themselves in a Staged Home

Put yourself in a buyer’s shoes for a moment.

When you’re shopping around for a home, you try to visualize your life in every property you visit, right? You step into the living room and suddenly mental images of the room compete with your sofas and other pieces of furniture flash through your mind. You enter the kitchen and the first thing you do is picture where your fridge will fit.

Home staging solves this problem. Potential buyers no longer need to create mental images of their own. From the way things are arranged in the house, they’re able to see how their life would be if they called your house home.

In other words, staging unleashes the potential of a home, especially when you hire professionals to do it.

When buyers see themselves in a staged home, there are more likely to make up their minds about purchasing the property sooner than later.

Staging Attracts More Foot Traffic

Let’s say you are jogging around your neighborhood. You’re not looking to buy a house but in the course of your jog, you come across two properties for sale. One is staged, the other isn’t.

Which property are you more likely to check out? If you’re anything like most people, your curiosity will lead you to the staged home. You can’t resist the urge to visualize yourself in the home, even if buying a new home is the last thing on your mind.

This is how staging attracts more foot traffic to a house that’s on sale.

Even if some of the visitors won’t be potential buyers, they might know someone who’s looking to buy a home. If the staging is impressive, they could pass on the message to the potential buyers. Word-of-mouth marketing at its best!

Staging Sets a Home Apart

When you put your home on the market, chances are there will also be other homes for sale in your neighborhood. This means your home faces competition.

How do you set your home apart? Simple. Stage it!

You already know how a staged home attracts more traffic compared to homes that are being sold as is. But now you’re probably wondering, “What if all the other homes for sale in my neighborhood are also staged?”

Well, that complicates matters, but the home that’s most aesthetically staged will carry the day. This is why you need to invest in professional staging services. These professionals know what it takes to implement a staging strategy that will make your home stand out from the rest.

How to Decide Whether to Stage or Not

Although staging looks like an automatic decision when you want to sell your home quickly, there are factors that determine whether you should stage or sell as is. Staging costs time and money, so you should only stage a home when necessary.

The first thing to consider is the nature of the market. If there are several homes that have been on the market for a long time without finding a buyer, yours will probably suffer the same fate. In this case, you need to stage it.

Another factor is whether you’re selling it on your own or through a real estate agent. If selling by owner, staging adds to your expenses. You'll need to hire a professional to do the job.

But if you’re selling through an agent, staging becomes an ideal option, especially if the agent offers complimentary staging services.

You also need to consider the condition of the home. If it looks old, staging can help to mask the cracks of age. But if it's fairly new, it could impress potential buyers without any staging.

Keep in mind that if you ever need to sell your home urgently, you have another option: sell to cash home buyers. These companies will buy your home as is.

Your Property Needs to Be Staged to Sell Faster

It’s true. Staging a home will help you sell it faster. Potential buyers will visualize themselves in the property and make a purchase decision pretty quickly.

However, staging isn’t always necessary. Sometimes a home can sell quickly as is, other times it needs to be staged to sell faster.

Need more home selling tips? Keep reading our blog.

Listing Additional Info

  • State: New York
  • Address: 7 Maywood PL
  • City: Buffalo
  • Zipcode: 14209
  • SOLD: no
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