Premier Sotheby's International Realty Announces New Appointments and Internal Promotions to Strengthen Marketing Team

Written by Premier Sothebys International Realty Posted On Wednesday, 12 July 2023 00:00
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Premier Sotheby's International Realty Announces New Appointments and Internal Promotions to Strengthen Marketing Team
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NAPLES, FLA. (July 12, 2023) — Premier Sotheby’s International Realty, one of the nation’s leading brokerages, is delighted to introduce and recognize the talented individuals who have recently joined the marketing team and those who have achieved internal promotions within the company. These appointments and promotions represent a strategic move to further enhance the brokerage's marketing efforts and solidify its position as a leading force in the industry.

Robert Armstrong, an accomplished creative leader, joins Premier Sotheby's International Realty as the communications manager with a wealth of experience as an advertising copywriter spanning over two decades. In this role, he leads a team of four staff members, managing and planning the company’s communications strategies. Armstrong has worked with local developers and home builders and played a pivotal role in rebranding John R. Wood Properties as a luxury brokerage. He draws inspiration from comedy writers and constantly pushes creative boundaries. Armstrong marvels at the Sunshine State's ability to thrive in a subtropical climate and enjoys showcasing his theatrical abilities outside of work, including a role in The Naples Players production of Chicago.

Claire Arnold, an accomplished marketing professional, has been named regional marketing manager of the Central Florida region. Previously the marketing director at a brokerage in Gainesville, Arnold's extensive knowledge and passion for real estate, coupled with her innovative strategies, position her as a trailblazer in the industry. In this role, she will be leading the development and execution of regional marketing plans, media buying and corporate training. Claire finds creative inspiration from collaboration with enthusiastic advisors and leaders in business who emphasize the importance of intentional work that leads to achieving desired outcomes. Outside of work, she is passionate about horseback riding and fashion. She enjoys personal styling as a joyful way of embracing and expressing individuality and can often be found enjoying the gorgeous Florida sun. 

Andrew Jarosh joins the company as a senior communications specialist, bringing with him a distinguished career as a journalist spanning 38 years. In this role, he contributes expertise to the brand’s content creation while ensuring successful internal and external messaging. His extensive background in reporting on business and real estate news makes him a valuable addition to the team. Jarosh's notable work includes reporting live at the World Trade Center during the 9/11 attacks, highlighting his commitment to delivering impactful stories. He draws inspiration from well-conducted interviews and concise writing styles, reflecting his love for non-fiction and journalistic works. In his free time, Jarosh indulges in Florida fishing and eagerly awaits the New York Yankees' spring training.

Eileen Platten, who started at the brokerage as a marketing coordinator, has been promoted to the role of marketing specialist. She completed her MBA while working for Premier Sotheby’s International Realty, a challenging but rewarding professional achievement. In her elevated role, Platten's genuine passion and creative energy contribute to comprehensive marketing efforts. Inspired by her father, a great leader, she continually strives for personal and professional growth. Platten, a former track and field athlete, enjoys Florida's incredible weather and its beautiful beaches in her leisure time.

Blake Curry, who began his journey at Premier Sotheby's International Realty in 2019 as a graphic designer, has achieved the position of senior video producer. In this heightened role, he will curate cutting-edge video marketing to tell captivating stories and enhance the company’s digital impact on all platforms. His creative energy flows when faced with a blank page, and he finds inspiration from auteur filmmakers. A unique aspect of Curry's journey is finding love with his now wife at Premier Sotheby's International Realty, showcasing the brokerage's ability to foster strong connections.

Cindy Wu joined Premier Sotheby’s International Realty as a communications specialist in 2020 and has been promoted to the position of public relations specialist. In the new role, she strengthens the company’s media connections with a passion for storytelling and making significant contributions to the brokerage's award-winning marketing campaigns. She thrives on crafting out-of-the-box stories that elevate the brand within the global Sotheby’s network. A world traveler, she finds inspiration from her international experiences. Outside of work, she is a certified yoga instructor and a wine enthusiast, with a love for running marathons and exploring national parks.

“We are thrilled to announce the recent appointments and internal promotions within our marketing department," said Kathy Forrester, chief marketing officer, Premier Sotheby’s International Realty. "We believe in investing in our team members and by providing opportunities for growth and advancement for top performers, we cultivate an environment that encourages innovation, excellence, and personal development in order to promote and attract the best creative talent in real estate.”

 

 

About Premier Sotheby’s International Realty

Headquartered in Naples, Florida, Premier Sotheby’s International Realty has over 1,400 sales professionals in 40 locations throughout Florida and North Carolina. Premier Sotheby’s International Realty also benefits from an association with the storied Sotheby's auction house, established in 1744. The brokerage was founded by The Lutgert Companies, a prominent member of Southwest Florida’s business community since 1964, and is proudly associated with Peerage Realty Partners. For more information, visit premiersothebysrealty.com.

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