New Necessities Create New Behaviors

Written by Posted On Sunday, 24 May 2020 05:00

I have repeated the following statement a number of times in the last 3 months: "New necessities create new behaviors, some of which will become new habits."

With that as a premise, consider this:

We seem to be "Crossing a Chasm" in many areas of life, being incentivized to get across the chasm as described by Geoffrey Moore in his marketing classic, Crossing the Chasm, as he discusses technology adoption.

Reduced human contact and the shutdown of the economy (jobs) because of the Covid 19 pandemic is driving new attempts and new solutions. The fear of the virus is causing people to adopt different types of conferencing and call software and applications such as Zoom, GoToMeeting, Web Ex, etc. Other examples are numerous.

Some companies are determining that they can deliver their value proposition with a remote work force; in some cases, even better than before.

As people use tools like Zoom, their "learning curve" shortens as they push through the "chain of pain" and become more effecient and effective at getting the most out of the capabilities of the software -- they improve their social and communication skills as virtual meetings become the norm and not the exception..

Current Events:

Facebook is shifting toward a substantially remote workforce over the next 10 years, Mark Zuckerberg announced and the Wall Street Journal reported on May 22, 2020.

Last week Twitter announced that it was moving to a permanent "Work From Home" (WFH) policy.

Working from home by an increasing percentage of the work force is a paradigm shift -- a fundamental change in the way we behave and do business.

What about your business?

What aspects of the delivery of your value proposition are you reexamining?

Ask yourself the Paradigm Shift Questions:

• What is currently impossible to do in your business, and if it were possible, would fundamentally change the way you do business?

• What is currently possible to do in your business, and if it were impossible, would fundamentally change the way you do business?

The answers to these questions will assist you in bringing your future into the present, so you can do something about it today.

There is a period of time between discovery, and mass awareness – it is known as lag. Lag is the realm of opportunity.

How will you build your business and take advantage of the sure changes to come?

First, determine those changes around you that will become permanent before others do and make adjustments (lag).

Next, maximize your strengths today to assist you in carving out your role and compensation in the future.

One last question, the big one:

Five years from now -- and then 10 years from now -- what is the job description and what are the skills required of the person who today accomplishes what a real estate broker and agent accomplish in a transaction?

Real estate association executives and real estate educators, ask yourself the same questions.

Rate this item
(1 Vote)

Realty Times

From buying and selling advice for consumers to money-making tips for Agents, our content, updated daily, has made Realty Times® a must-read, and see, for anyone involved in Real Estate.