Ask Denise: Database Cleanup

Written by Posted On Tuesday, 14 July 2020 05:00

Q: “Denise, I am currently cleaning up my database and I have a number of past client sellers who have moved out of the area. I am about to begin a mailing campaign to everyone in my database, but am not sure I should include people who no longer live here. What do you think?”

A: You would be amazed at the number of agents who have reported getting referrals from past clients who have moved out of the area. Remember, they often still know people who live near you and if you have done a good job for them AND are now keeping in touch, then you will be remembered. Now more than ever with social media and Zoom, you don’t need to be in the same room, the same street, or even the same city to be connected. And remember, if someone has moved far away, there is a greater element of complexity there that people may be curious about. That provides even a greater opportunity for your name to come up.


Source: The Real Estate Zebra Blog

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Denise Lones

Denise Lones CSP, M.I.R.M., CDEI - The founding partner of The Lones Group, Denise Lones, brings over two decades of experience in the real estate industry. With expertise in strategic marketing, business analysis, branding, new home project planning, product development, and agent/broker training. Denise is nationally recognized as the source for all things “real estate”. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.

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