Jackson Hole, WY March 26, 2024  REALM™ , the membership and platform for elite luxury real estate professionals from 110 different brokerages around the globe announces the appointment of Crystal Pollard as Managing Director for REALM. Pollard brings to REALM nearly eight years as Sales Manager for Peloton Interactive in the Dallas/Fort Worth market.

“Throughout her impressive career Crystal Pollard has been a catalyst for positive change, strategic growth and innovation,” says REALM founder and CEO, Julie Faupel. “With her knowledge and understanding of the intersection between technology and community, she is uniquely qualified to take REALM to our next iteration as we continue to redefine the future of luxury real estate and how our constituents best serve their discerning clients and customers.”

“My role is to shape the future of REALM, “says Pollard. “I will be steering the company’s strategic direction, overseeing critical operations, and driving innovation across all facets of our business and reimagining what REALM can achieve. My vision for REALM is to scale it into the benchmark membership community where industry titans, changemakers, and entrepreneurs can share tactics, close deals, and learn from each other in an impactful, trust-based environment that fosters collective impact and nurtures the next generation of leaders.”

Among the ways that REALM is elevating real estate marketing is the development and launch of the REALM Review and the REALM Showcase. These innovative property marketing media channels represent a true paradigm shift in how real estate is experienced and marketed.

The REALM Review is a unique virtual open house presentation by an agent to a panel of visionary architects, interior designers and residential professionals who share their experience, knowledge of trends and insight to transform a residence, raise its value and attract buyers.

The REALM Showcase, launching in Q2 2024, teams an agent with a panel of leading real estate professionals to virtually present a listing to the REALM membership along with invited UHNW clients/buyers whose identities remain confidential, giving them a private view of exclusive properties. The team of professionals underscores the listing’s strengths and attributes and joins the agent in fielding questions from clients to give privileged buyers a private view of properties unavailable outside of REALM.

REALM was launched in 2020 during the Pandemic to support the work of a small percentage of  top producing luxury real estate agents across the U.S. and internationally who share extraordinary standards for service in successfully caring for their HNW and UHNW clients.

Members of REALM meet online weekly for one hour Leading Minds presentations. These events, combined with in person events around the U.S., are the key factor in the growing membership’s success, featuring an array of innovative speakers from industries relevant to luxury marketing mixed with case studies of successful sales strategies from members themselves. Membership also includes access to a game-changing technology platform that will enhance client data, provide a lifestyle profile for a member’s clients and match members anywhere in the world based on the clients they represent and the listings they have.

In August 2022, REALM Global was recognized as real estate’s Top Luxury Standout for 2022 by Inman Media, the real estate industry’s leading resource. REALM joined the ranks of a prestigious group of agents, brokers, creative thinkers, and deal makers who were celebrated for testing the boundaries of the luxury real estate world and leading the industry into the future. 

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About REALM

REALM is the first globally collaborative real estate platform that combines real-time data with human experience and networking, and its membership is comprised of the most accomplished real estate professionals ever assembled. A REALM membership is a relationship enhancer and includes a game-changing technology platform that will enhance client data, provide a lifestyle profile for a member’s clients, and then matches elite REALM members anywhere in the world based on the clients they represent and the listings they have.

To learn more, go to https://www.realm-global.com/

Contact for press:
Terri Tiffany This email address is being protected from spambots. You need JavaScript enabled to view it.  650 387-7720