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Just when you think you’ve laid out the best marketing plan to get a property sold, and everyone is ready to sign on the dotted line, that dreaded request comes from the seller: “We’ll give you the listing, but we want you to reduce your commission.”
What is your default uniform? You know, that one pair of slacks that is your “go to” first choice, or that favorite sweater that looked really good a few years back and well today…not so much! It’s really a challenge to get out of a comfort rut when it comes to what we choose to wear every day. But what if you could get a little help to re-imagine how to use what you already have to pump up your look, to feel more confident, and look great?
‘Love & Listings’ star Samantha Barretto is all about giving back! The top real estate star with Douglas Elliman in Beverly Hills is also a popular television personality, and philanthropist.
It’s hard to believe we’re heading into the final quarter of the year! Your focus needs to be all about rocking your numbers as you cross the finish line. This is the time to maximize your efforts to meet or exceed those goals you set many months ago.
Transitioning a principal residence is an emotional, financial and physical challenge. While the journey is different for everyone, the home transition process is the same and needs to be anchored in hope, humility and humor.
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Ask any entrepreneur what they need to make more sales, and no matter their profession, they will most likely say leads. But the reality is, you don’t need more leads! Just like referrals, they’re simply one part of your business and without a plan to convert those leads, you’re not going to see your sales increase. That’s right! What really counts is your conversion rate, which explains a great deal about the quality of the lead and the quality of the system used to convert that lead into a closed transaction.
What if you experienced an EPIC response from your marketing message? You know, just a boatload of prospects contacting you to serve their real estate needs? Are you rolling your eyes right now saying that’s just not possible?
Have you ever received a thank you note after making a purchase? If so, I’ll bet it caught you by surprise, and increased your opinion of the company, especially if it was truly sincere and not tied to a gimmick or upsell. Just like you, your customers and past clients enjoy the gift of appreciation.
If the answer is a resounding yes, you’re ready to list. If the answer is no, you’ll need to understand why it is a no and create a strategic plan of attack to create a yes. Realtors are often called upon to outline exactly what a seller may need to do to get their house ready to sell at top dollar. Do you know what to do to get your own house ready to list?
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It’s been said, “If we keep doing what we’ve always done, we’ll keep getting the same results,” which is great if you’re already on the right track. But if your results have been less than stellar, you may want to re-think your strategy. If you’re stuck in a rut and your sales are languishing, it’s time to add a new twist to those old tried-and-true tactics and strategies.
TAMPA, July 29, 2019 – B+E, the first brokerage and technology platform for net lease real estate, today announced the hiring of Erica Collins as Vice President of Technology and Marketing, based in the B+E Tampa office. “We are excited to welcome Erica to the B+E team,” said Camille Renshaw, B+E CEO and CoFounder. “Erica has a great depth of experience in both technology and marketing and is the ideal leader for this division.” Erica most recently was Vice President of GIAM Strategy/ Cybersecurity Technology Controls at JP Morgan Chase. Previously, she was Founder and Chief Technology Officer of CopyStrong, a company that developed a cybersecurity enterprise SaaS application that provides intellectual property protection with insider threat and counterintelligence reporting; she patented the product and licensed it. Erica studied Data Science and Cybersecurity at The Massachusetts Institute of Technology (MIT) and has a B.A. from the University of South Florida.…
Have you ever sat down and made a list of what you think you do differently from your competition? To the consumer, real estate agents don’t carry a high brand of differentiation, so it appears we all do the same kinds of actions to get a property sold. When thinking about what “special services” each of us can offer, we’re faced with the fact that we basically do many of the same types of service in slightly different ways. The challenge when working with a prospect is what can you do to set yourself apart and get that prospect to stop in their tracks and say “Wow!”
Moving is one of the five most stressful life events you can experience, and no one knows this more than a child. Even a child as young as two can feel the undercurrents of change happening in the house and the feelings of stress and anxiety that go along with it. Many parents think the best way to prepare a child for a move is to shield them from its impact and wait until the child is at daycare or school to go through their things, pack up what they want, donate or throw out the rest and be done with it. This is by far the worst way to handle it. I know, because this is what I did, and I paid dearly for it.
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