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Nowadays, the second you enter a new listing into the MLS, it’s syndicated all over the internet. But when sites like Google and Zillow grab our listings from the MLS, they don’t rank them equally. These search engines rank our listings in order of importance, based on what visitors are searching for the most.
This post will give you the most popular keywords that buyers are searching for today. To optimize your listing descriptions for search engines, just sprinkle these keywords in whenever you can! Using them will allow your listings to rank higher in search engines, get discovered by buyers easier, and sell faster!
After you get familiarized with this list, incorporating these keywords into your property descriptions will start to feel like second nature — But until that happens, feel free to come back to this page as often as you’d like!