Nowadays, the second you enter a new listing into the MLS, it’s syndicated all over the internet. But when sites like Google and Zillow grab our listings from the MLS, they don’t rank them equally. These search engines rank our listings in order of importance, based on what visitors are searching for the most.
This post will give you the most popular keywords that buyers are searching for today. To optimize your listing descriptions for search engines, just sprinkle these keywords in whenever you can! Using them will allow your listings to rank higher in search engines, get discovered by buyers easier, and sell faster!
DESCRIPTIVE KEYWORDS THAT SELL HOMES
- beautiful
- brand new
- bright
- centrally located
- close to everything
- close to schools
- completely renovated
- conveniently located
- elegant
- enjoy
- entertaining
- exquisite
- extra large
- fabulous
- finest
- golf course views
- gorgeous
- great location
- great starter home
- huge
- incredible
- located near
- lovely
- low maintenance
- luxury
- magnificent
- most desirable
- mountain views
- move in condition
- move in ready
- move right in
- must See
- natural light
- ocean views
- original
- perfect
- perfect for entertaining
- pet friendly
- priced to sell
- quiet
- short walk
- spacious
- spacious living
- stunning
- sunny
- the finest
- totally renovated
- unique
- well maintained
FEATURE KEYWORDS THAT SELL HOMES
- air conditioning
- bay window
- beamed ceilings
- beautiful hardwood floors
- bosch dishwasher
- bosch washer
- ceiling windows
- central air
- city views
- closet space
- covered front porch
- crown moldings
- custom cabinetry
- custom designed
- dishwasher
- fitness
- floor-to-ceiling windows
- french doors
- granite countertops
- guest house
- hardwood floors
- high ceilings
- home office
- home theater
- investment property
- large backyard
- large corner lot
- large living
- large walk in closet
- large windows
- lots of storage
- marble bath
- marble floors
- media room
- miele appliances
- new construction
- new hardwood floors
- new kitchen
- new windows
- oak
- open kitchen
- oversized windows
- pool
- Pool house
- private
- private storage
- ranch style home
- recessed lighting
- renovated
- room with fireplace
- saltwater pool
- shopping
- soaking tub
- spa
- spacious living room
- stainless steel appliances
- stone fireplace
- storage room
- storage space
- subzero refrigerator
- surround sound
- swimming pool
- tennis court
- vaulted ceilings
- wall of windows
- washer dryer
- wet bar
- wine room
- wood burning fireplace
- wood cabinetry
- wood floors
After you get familiarized with this list, incorporating these keywords into your property descriptions will start to feel like second nature — But until that happens, feel free to come back to this page as often as you’d like!