Saturday, 24 June 2017

THE ULTIMATE LIST OF REAL ESTATE NICHE MARKETING IDEAS

Written by Posted On Tuesday, 13 September 2016 00:56

Niche marketing seems totally counterintuitive — After all, the entire premise revolves around targeting a fewer set of people in order to get a much larger return. In this post, I’ll explain why the riches are in the niches and give you 100 real estate niche marketing ideas to choose from.

 

 

1) NICHING SETS YOU APART FROM YOUR COMPETITION

 

When it comes to real estate marketing, you have to stand out from the crowd immediately. Some real estate agents will choose to set themselves apart using weird colors, slogans, logos, or cheesy gimmicks — This is a huge mistake. People will definitely remember you, but for all the wrong reasons.

The best way to stand out from the crowd is to market to a subset of the population. If done correctly, this small group of people will immediately self-identify and resonate with your brand. And when the time comes for them to buy or sell, you are the one that they will look for.

 

 

 

2) YOUR MARKETING BECOMES A PIECE OF CAKE

 

When you niche down, you can really understand who your ideal client is. This solid understanding will allow you to create an avatar of this person. How old are they? How much money do they make? Where do they live? What are their biggest concerns? What are their dreams and aspirations?

 

Your marketing plan literally transforms when you finally realize that your ideal customer is a 32-year-old husband and expecting wife, whose number one priority is trading their trendy condo in the city for a quiet home in the suburbs in time for their baby’s arrival. Once you truly understand your niche, your marketing will no longer feel like a burden, because you now have a template that’s easy as filling in the blanks.

 

Furthermore, your marketing will no longer feel like an advertisement, but more like an intimate conversation between you and your target demographic. This is what every seasoned marketer dreams of.

 

 

3) YOU CAN BEAT ZILLOW AND DOMINATE SEARCH ENGINES

 

Search engines like Google reward niche websites – Especially if you pick a niche with popular keywords and relatively low competition. For instance, it’s a lot harder to rank for “Los Angeles Real Estate” than it is to rank for “Los Angeles Horse Properties.”

 

To dominate this niche, you would start a blog about all things equestrian in Los Angeles. You could talk about popular places to ride, stable, and exercise horses. I would have interactive maps showing all of the neighborhoods that are zoned for horses in Los Angeles and IDX Feeds of all the homes for sale that meet the criteria. I would also have tons of posts answering common questions that arise when buying or selling horse properties in Los Angeles.

 

The more you blog about, the more you’ll get discovered on Google. Furthermore, it’s easy to outrank sites like Zillow, Trulia, and Redfin when you take this approach because they have little to no market saturation when it comes to real estate niches.

 

 

4) YOU GET TO BE THE GURU

 

When you focus on a particular niche, you really get to dive into every aspect of it — Which makes you better and better over time. When people come to you, your knowledge and expertise will easily shine through. Clients will hire you and trust you based on your expertise.

 

For instance, if I was a veteran, I would prefer to work with a real estate agent that specializes in veteran’s affairs. I would feel more comfortable knowing that my real estate agent understands my deepest fears, goals, needs, and finances.

 

 

5) YOUR PERCEIVED VALUE IS HIGHER AS A SPECIALIST

 

There’s an old saying that says, “When you try to reach everyone, you become special to no one.” This is because generalists are so common. Think about it. In every industry, the people who make the most money are always specialists – Doctors, lawyers, restaurants, entertainers, athletes, musicians, etc. Real estate is no different.  So choose a specialty and you’ll always be in high demand.

 

 

THE ULTIMATE LIST OF REAL ESTATE NICHE MARKETING IDEAS

 

Not all of these will apply in every market and this list is pretty exhaustive, but hopefully, you get the idea!

  1. Active Adult Community Homes
  2. Adult Children Caring For Parents
  3. Aging In Place Homes For Elders
  4. Basketball Court Homes
  5. Beachfront Homes
  6. Bed And Breakfast Homes
  7. Brownstones
  8. Bungalows
  9. Buyers Agent
  10. Buyers Agent For Second Homes In Other Countries
  11. Cape Cod Style Homes
  12. Celebrity Homes
  13. City Specialist
  14. Colonial Homes
  15. Commercial Real Estate Agent
  16. Condos
  17. County Specialist
  18. Craftsman Style Homes
  19. Custom Homes
  20. Distressed Properties
  21. Divorced Couples
  22. Do-It-Yourselfer Homes
  23. Downtown Homes
  24. Empty Nesters Specialist
  25. Expecting Parents Specialist
  26. Farm Houses or Ranch Houses
  27. Financial District Homes
  28. First-Time Home Buyers Specialist
  29. Fixer-Upper Specialist
  30. Foreign Investors Specialist
  31. Fung Shui Specialist
  32. Gardening, Landscaping, or Horticulturalist Homes
  33. Gated Community Homes
  34. Golf Course Homes
  35. Green Homes or Eco-Friendly Homes
  36. Growing Families Specialist
  37. High-Rise Homes
  38. Home Buyer Assistance Programs Specialist
  39. Homebuilder Specialist
  40. Homes For Pilots Or Homes With Private Landing Strips
  41. Homes That Face East
  42. Horse Properties Specialist
  43. International Real Estate Agent
  44. International Student Housing Specialist
  45. Investors Specialist
  46. Lake Homes
  47. Lofts
  48. Log Homes
  49. Lots and Land
  50. Luxury Homes
  51. Manufactured Homes
  52. Manufacturing Facilities
  53. Media Room Homes or Man Cave Homes
  54. Mid-century modern Homes
  55. Military Families Specialist
  56. Move Down Buyers Specialist
  57. Move Up Buyers Specialist
  58. Moving Services Specialist
  59. Multi-Generational Living Homes
  60. Multifamily Housing
  61. New Construction
  62. Newlyweds Specialist
  63. Oceanfront homes
  64. Office Buildings
  65. Overseas Buyers Agent
  66. People Who Want To Retire Abroad Specialist
  67. Pet-Friendly Homes
  68. Previously Bankrupted, Foreclosed, or Short Sold
  69. Property Management Specialist
  70. Ranch Style Homes
  71. Relocating Buyers And Sellers Agent
  72. Retirement Community Homes
  73. Riverfront Homes
  74. School District Zoned Homes
  75. Second Home Buyers
  76. Sellers Agent
  77. Homes Around A Shopping Center
  78. Single Moms or Dads Specialist
  79. Single Story Homes
  80. Single Women or Men Specialist
  81. Ski Homes
  82. Subdivision Specialist
  83. Suburb Specialist
  84. Tech Savvy Specialist
  85. Tennis Court Homes
  86. Townhomes
  87. Transportation Center Homes
  88. University Homes
  89. Urban Farming Homes
  90. Vacation Homes
  91. Veterans or VA Specialist
  92. Victorian Homes
  93. Walkable Communities
  94. Widows or Widowers Specialist
  95. Working From Home Specialists
  96. Zip Code Specialist

 

So which one of these real estate niche marketing ideas will you choose?

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