Niche marketing seems totally counterintuitive — After all, the entire premise revolves around targeting a fewer set of people in order to get a much larger return. In this post, I’ll explain why the riches are in the niches and give you 100 real estate niche marketing ideas to choose from.
1) NICHING SETS YOU APART FROM YOUR COMPETITION
When it comes to real estate marketing, you have to stand out from the crowd immediately. Some real estate agents will choose to set themselves apart using weird colors, slogans, logos, or cheesy gimmicks — This is a huge mistake. People will definitely remember you, but for all the wrong reasons.
The best way to stand out from the crowd is to market to a subset of the population. If done correctly, this small group of people will immediately self-identify and resonate with your brand. And when the time comes for them to buy or sell, you are the one that they will look for.
2) YOUR MARKETING BECOMES A PIECE OF CAKE
When you niche down, you can really understand who your ideal client is. This solid understanding will allow you to create an avatar of this person. How old are they? How much money do they make? Where do they live? What are their biggest concerns? What are their dreams and aspirations?
Your marketing plan literally transforms when you finally realize that your ideal customer is a 32-year-old husband and expecting wife, whose number one priority is trading their trendy condo in the city for a quiet home in the suburbs in time for their baby’s arrival. Once you truly understand your niche, your marketing will no longer feel like a burden, because you now have a template that’s easy as filling in the blanks.
Furthermore, your marketing will no longer feel like an advertisement, but more like an intimate conversation between you and your target demographic. This is what every seasoned marketer dreams of.
3) YOU CAN BEAT ZILLOW AND DOMINATE SEARCH ENGINES
Search engines like Google reward niche websites – Especially if you pick a niche with popular keywords and relatively low competition. For instance, it’s a lot harder to rank for “Los Angeles Real Estate” than it is to rank for “Los Angeles Horse Properties.”
To dominate this niche, you would start a blog about all things equestrian in Los Angeles. You could talk about popular places to ride, stable, and exercise horses. I would have interactive maps showing all of the neighborhoods that are zoned for horses in Los Angeles and IDX Feeds of all the homes for sale that meet the criteria. I would also have tons of posts answering common questions that arise when buying or selling horse properties in Los Angeles.
The more you blog about, the more you’ll get discovered on Google. Furthermore, it’s easy to outrank sites like Zillow, Trulia, and Redfin when you take this approach because they have little to no market saturation when it comes to real estate niches.
4) YOU GET TO BE THE GURU
When you focus on a particular niche, you really get to dive into every aspect of it — Which makes you better and better over time. When people come to you, your knowledge and expertise will easily shine through. Clients will hire you and trust you based on your expertise.
For instance, if I was a veteran, I would prefer to work with a real estate agent that specializes in veteran’s affairs. I would feel more comfortable knowing that my real estate agent understands my deepest fears, goals, needs, and finances.
5) YOUR PERCEIVED VALUE IS HIGHER AS A SPECIALIST
There’s an old saying that says, “When you try to reach everyone, you become special to no one.” This is because generalists are so common. Think about it. In every industry, the people who make the most money are always specialists – Doctors, lawyers, restaurants, entertainers, athletes, musicians, etc. Real estate is no different. So choose a specialty and you’ll always be in high demand.
THE ULTIMATE LIST OF REAL ESTATE NICHE MARKETING IDEAS
Not all of these will apply in every market and this list is pretty exhaustive, but hopefully, you get the idea!
- Active Adult Community Homes
- Adult Children Caring For Parents
- Aging In Place Homes For Elders
- Basketball Court Homes
- Beachfront Homes
- Bed And Breakfast Homes
- Brownstones
- Bungalows
- Buyers Agent
- Buyers Agent For Second Homes In Other Countries
- Cape Cod Style Homes
- Celebrity Homes
- City Specialist
- Colonial Homes
- Commercial Real Estate Agent
- Condos
- County Specialist
- Craftsman Style Homes
- Custom Homes
- Distressed Properties
- Divorced Couples
- Do-It-Yourselfer Homes
- Downtown Homes
- Empty Nesters Specialist
- Expecting Parents Specialist
- Farm Houses or Ranch Houses
- Financial District Homes
- First-Time Home Buyers Specialist
- Fixer-Upper Specialist
- Foreign Investors Specialist
- Fung Shui Specialist
- Gardening, Landscaping, or Horticulturalist Homes
- Gated Community Homes
- Golf Course Homes
- Green Homes or Eco-Friendly Homes
- Growing Families Specialist
- High-Rise Homes
- Home Buyer Assistance Programs Specialist
- Homebuilder Specialist
- Homes For Pilots Or Homes With Private Landing Strips
- Homes That Face East
- Horse Properties Specialist
- International Real Estate Agent
- International Student Housing Specialist
- Investors Specialist
- Lake Homes
- Lofts
- Log Homes
- Lots and Land
- Luxury Homes
- Manufactured Homes
- Manufacturing Facilities
- Media Room Homes or Man Cave Homes
- Mid-century modern Homes
- Military Families Specialist
- Move Down Buyers Specialist
- Move Up Buyers Specialist
- Moving Services Specialist
- Multi-Generational Living Homes
- Multifamily Housing
- New Construction
- Newlyweds Specialist
- Oceanfront homes
- Office Buildings
- Overseas Buyers Agent
- People Who Want To Retire Abroad Specialist
- Pet-Friendly Homes
- Previously Bankrupted, Foreclosed, or Short Sold
- Property Management Specialist
- Ranch Style Homes
- Relocating Buyers And Sellers Agent
- Retirement Community Homes
- Riverfront Homes
- School District Zoned Homes
- Second Home Buyers
- Sellers Agent
- Homes Around A Shopping Center
- Single Moms or Dads Specialist
- Single Story Homes
- Single Women or Men Specialist
- Ski Homes
- Subdivision Specialist
- Suburb Specialist
- Tech Savvy Specialist
- Tennis Court Homes
- Townhomes
- Transportation Center Homes
- University Homes
- Urban Farming Homes
- Vacation Homes
- Veterans or VA Specialist
- Victorian Homes
- Walkable Communities
- Widows or Widowers Specialist
- Working From Home Specialists
- Zip Code Specialist
So which one of these real estate niche marketing ideas will you choose?