How to use the newest tech to help optimize an Open House

Written by Kevin Hawkins | The REAL AI Guy Posted On Monday, 14 August 2023 00:00
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How to use the newest tech to help optimize an Open House
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Delta Media to host a webinar on August 22, 2023

Canton, Ohio – August 14, 2023 – Open houses are back, and now real estate agents can leverage new tech tools to optimize their effectiveness to get the most out of the real estate’s most proven, hyperlocal property promotional event.

Delta Media Group, one of America’s largest real estate technology solutions providers for brokers, is hosting a webinar on Wednesday, August 22, 2023, entitled “Optimize Your Next Open House: How to Leverage Digital Tools to Make the Most of It.” Complimentary registration is here (bit.ly/Delta-open-house).

“From planning the day and marketing the event to getting sign-ups, taking down contact info, and sending follow-up emails, agents know that there’s a lot of work required to make the most of an open house,” said Franklin Stoffer, Vice President at Delta Media and host of the webinar. “Luckily, the tech tools inside our all-in-one platform, DeltaNET®, give an agent the ability to save time on these tasks – and most importantly – capture even more leads,” he added.

Stoffer will demonstrate how these tools, including Ad Wizard, Open House Connector®, smart drip email campaigns, and email blasts can help agents optimize their next open house.openhouse connector logo

Delta Media has reinvested over $40 million into rebuilding its industry-leading, all-in-one technology platform. Today, many of these tools utilize artificial intelligence and machine learning to increase lead capture effectiveness while helping agents better qualify and connect with potential clients.

Delta Media Group, Inc., located in Canton, Ohio, is a leading and trusted technology partner for many of the best-known real estate brands, including 80 LeadingRE Affiliates and more than 50 top-ranked brokerages nationwide. Family-owned and profitable for over 25 years, Delta is known for affordability, reliability, and deliverability among major real estate technology providers.

Discover more at deltamediagroup.com.

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Kevin Hawkins | The REAL AI Guy

Kevin Hawkins, aka The REAL AI Guy, is Editor and Co-Creator of REAL AI, the first and most widely read weekly newsletter on artificial intelligence in real estate. No one has written more about AI in real estate than Kevin. He’s a trusted voice, in-demand moderator and speaker, and practical AI coach. An early tech adopter, he’s an award-winning content creator and leads WAV Group Communications as a strategist, consultant, and media relations expert. Published more than 40+ times on Forbes.com, he was named one of the industry’s most influential leaders by Inman and a 2025 RISMedia Newsmaker Futurist. Kevin’s engaging, real-world approach to safe and responsible AI helps MLSs, brokerages, and agents use AI with confidence, clarity, and measurable impact.

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