The use of video production within home sales is a modern technique that enhances the experience for potential buyers and maximises the potential for the seller. We know how important it is to ensure a home that is up for sale looks the part, providing potential buyers with a clean, light, airy, space to view, opening up their ‘dream home’ by showing them clear and accurate photos, floor plans, and viewings at the right time of day. The use of video production to showcase a property and to provide a virtual tour has enhanced this process significantly.

Here, we take a look at video production in home sales and how it has changed the game.

Competing in a saturated market

For most estate agents there is tough competition within the industry. Having a good website in place, accurate listings, and access to clean properties that showcase homes to potential buyers is all well and good, but where can you find the edge that makes you stand out from the crowd?

Video production is the area where there is the most room for improvement these days, and finding a videographer with experience of shooting homes for sales listings and virtual tours is a must for any up and coming estate agents. As more people rely on the online browsing experience to even find a shortlist of houses that they might potentially be interested in, providing a video of the list of properties on the website of an estate agents will help it to make a connection with a greater number of potential buyers.

Different types of video production for property sales?

There are a few different ways that you can utilise video production to maximise home sales, with different types of video techniques used on a property listing. This can include:

A listing video

This includes a property overview and guided tour of each room and relevant features, alongside the basic information for the property.

Agency video

This can be used to showcase the agency itself, introducing staff members, showing the office space, and how they operate to sell properties.

Guided tour

A more in-depth guided tour of a property helps to provide information for a more exclusive listing. A virtual tour gives a much greater insight into what a property actually looks and feels like, than a photo alone ever could.

Testimonial video

Featuring video testimonials from previous buyers and sellers to enhance the reputation and integrity of the estate agent.

What are the benefits of video production for property sales?

There are some great benefits attached to video production for real estate, including:

• A greater number of visitors to online listings and a greater number of viewing requests
• Buyers are much more likely to work with an estate agent that offers the use of video to sell the property
• Many potential house buyers want to see a video walkthrough or virtual tour of a property before taking the next step
• Video production can play a positive part in boosting the SEO of a website, helping it to reach higher up the search rankings
• You’ll experience a greater number of organic search results when a listing has a video embedded on the page

Premium quality video production

It isn’t enough though to throw up any old video that you’ve filmed on your smartphone. We’ve all seen those articles about horrendous estate agent listings with terrible photos of rooms from weird angles, showing very little that is appealing. The same would be with a video filmed by the estate agent as they walk through a property with their phone. The likelihood is that the lighting will be bad, the sound terrible, and you’ll hear the breathing of the person filming. That won’t sell a property to anyone!

Instead, you need access to a service that provides exceptional quality, a professional standard of video production with the right cameras, lighting, and sound, creating a beautiful video for the property listing that is likely to entice the viewer to want to find out more and to see the property in person, or to enquire about a sale price. With 360 degree tours, walkthroughs and exceptional video quality you can make it easier than ever before to market a property and maximise the sale value.

As you can see, the use of video production within property sales can really help to elevate your brand and put it in front of the competition within real estate circles. More people than ever before are looking online for their next home, and before they want to go visit a property in person and see what it is like to physically stand inside the property and move around it, they want as much information as possible. A well-produced, well-lit video provides as accurate an experience of what a home could possibly be to a potential buyer as you can get. Those estate agents and property sellers that offer virtual tours and video production that showcases what a property is all about, are more likely to receive a greater number of visitors to their listings, both online and in person, helping to drive up interest and the potential sale price of a property.