Maximising Profits in Commercial Real Estate Sales: Effective Strategies to Amplify Your ROI Across Three Property Categories

Posted On Tuesday, 23 January 2024 11:12

Selling commercial real estate can often feel like navigating a dense forest, but remember this mantra: "Small changes can make a big splash." Prior to flashing that "For Sale" sign, it's worthwhile to consider a variety of enhancements that could not only increase your property's appeal but also significantly amplify your return on investment.

One study discovered that simply sprucing up the landscape could bump up a commercial property's resale value by 14 percent? And that's not all. Believe it or not, a well-manicured lawn could quicken the sale of your commercial property by a staggering six weeks! Some improvements could be as simple as a rigorous cleanup, while others might require an investment - but every single one is strategically designed to raise the profitability of your commercial property.

So without further ado, let's dive into pragmatic tips designed to elevate any of the five main types of commercial real estate.

Understanding Return on Investment in the Context of Commercial Real Estate

In the world of commercial real estate, you'll often hear the term 'Return on Investment' or 'ROI' being thrown around. To put it simply, it's the dough you make on your property after you've deducted all the expenses. Imagine you've got a building you've bought and spruced up - the ROI is what you get after you've subtracted the initial price tag, the repair costs, the commercial real estate loans, and all the spending you did to make it look good for the sale.

You might think, "Okay, so I'll know my ROI once I've sold my property." Well, yes and no. Sure, you'll get the exact numbers once you've sold, but you can make an educated guess beforehand based on other properties that have sold recently. Just keep in mind that commercial real estate can be a bit like a rollercoaster - it doesn't always sell for what you think it will.

Essential Guidelines for Strategically 'Staging' Commercial Real Estate to Maximize Sales Potential

Here's a little secret from the world of commercial real estate - there are a few universal tips that apply to all property types and can significantly boost your sale. Let's break these down:

1.  First Impressions Matter: You know what they say about making a great initial impression. Keep your property looking its best by taking care of visible issues like unkempt lawns, unattractive signage, and clutter. These are small tasks, but they make a big difference.
2.  Breathe Easy: Indoor air quality is something you can control, even if the outdoor air quality isn't up to par. Opt for eco-friendly cleaning supplies for routine dusting and cleaning. And those old, musty rugs? Give them a good shampoo or replace them altogether.
3.  Illuminate with Intelligence: Here's some bright news - swapping out old incandescent bulbs with compact fluorescent lamps (CFLs) or LED bulbs can result in energy savings of 25-30 percent. They might cost a little more upfront, but their long lifespan and considerable savings over time make them an excellent selling point.
4.  Sun is Your Friend: Think solar. There are plenty of tax rebates and incentive programs available to businesses. Apart from reducing greenhouse gas emissions and your carbon footprint, solar power can slash energy bills by a whopping 75 percent! Selling a property with a solar panel system already installed? That's a massive selling point that can justify a higher sales price, covering any initial costs you may not have recouped upfront.

Molding your Industrial/Warehouse Space into a Must-Have Asset

Selling warehouse or industrial property differs from other commercial real estate types - it isn't all about the indoor aesthetics. It's more about ensuring it's ready for immediate use. So, how do you win over the heart of an industrial real estate investor? Here are some worthwhile strategies:

Spruce up the Exterior: First impressions count, and a warehouse with shattered windows or graffiti tags isn't going to win any beauty contests. A power wash, a fresh coat of paint, and dealing with any necessary repairs can work wonders, turning that drab facade into an investor magnet.

Signage Speaks Volumes: Okay, so warehouses aren't usually contenders for Architectural Digest, but that doesn't mean you can't jazz up their exterior. A well-crafted, professional sign, framed by manicured grass or a burst of floral colour, can do wonders for your property's curb appeal.

Go Green with Energy Savings: Eco-conscious features such as climate control and light timers might require a modest initial investment, but they promise long-term savings that buyers will love. The option to auto-adjust heating and cooling or shut off lights when the building is empty? That's music to a potential buyer's ears.

Fix the Roof: It's not the most glamorous part of your property, but it sure is one of the most important. Buyers always prioritise a sound, reliable roof. So, whether it requires minor patchwork or a full revamp, investing in your roof will pay dividends when it comes to sealing the deal.

Optimising Retail/Restaurant Storefronts to Spark Interest

Selling retail or restaurant spaces comes with its unique blend of challenges and opportunities. Unlike other commercial real estate types, aesthetics carry significant weight here - you're either luring in customers or tenants who envision doing just that. But don’t worry, the staging pressure isn't as intense as with residential or office buildings. Here are some nifty tips to amplify your chances of selling your retail or restaurant property:

Parking Perfection: Don't just focus on the building; the parking lot is equally crucial. Buyers appreciate a clean, spacious parking area, as it signals convenience for potential customers. Freshen up your parking lot with a reseal, fix any potholes, and add a fresh coat of paint to those lines.

Minimalism is Key: When it comes to retail and restaurants, less is often more. Declutter the entire space, including storage areas, to underline the building's versatility. By showcasing its bare essentials, you make it easier for prospective buyers to visualise their dream business occupying the space.

Presentation is King: Alongside decluttering, maintaining a professional look is essential. Think of it as home staging, but for a business. Use a fresh, neutral paint tone in strategic spots, add a few relevant props, and keep those windows spotless – inside and out. Also, consider giving the building’s exterior a powerwash for a fresher facade.

Location, Location, Location: Location can be a game-changer for retail spaces and eateries. Highlight the advantages of your property's location - its accessibility, proximity to schools and traffic magnets (like supermarkets, malls, superstores, or banks), as well as the local demographics. A bustling locale translates to higher foot traffic, so don't hesitate to boast about it!

Reimagining Apartment Buildings and Multifamily Units for a Quick Sale

Sure, an eye-catching parking lot and a professional look are must-haves for selling apartment buildings and multifamily units. But let's delve into some techniques that are tailor-made for the commercial real estate scene in this sector. So, whether you're putting a duplex, triplex, quad, or an entire apartment building on the market, here are four savvy strategies to consider:

Staging with a Twist: Let's start with the basics - staging. Yes, we still want a neutral palette to appeal to a broad range of buyers. However, let's kick it up a notch by adding thoughtful touches like artwork and indoor plants. These embellishments can make prospective tenants feel more at home. And what about furniture? No need for a shopping spree; head to your nearest furniture rental company to fill the space with quality, functional pieces. This highlights the unit's potential and shows buyers that those empty spaces are rent-ready!

Maximise Easy and Efficiently: Now, let's step up our staging game by using a bit of imagination to make the most of the available space. Try adding elements like shelves to encourage buyers to think vertically. Or how about using an open bookcase in a studio apartment to subtly separate sleeping and living areas while maintaining an open and airy feel? These small tweaks can really showcase the potential of the spaces in your building.

Water Conservation is a Win: Let's talk about upgrades that count. Think low-flow showerheads, sink faucets, and dual-flush toilets. These small changes can make a huge impact on water efficiency and save thousands of gallons each year. Not only are these upgrades eco-friendly, but they also reassure investors that future improvements won't be needed, leading to cost-savings in the long run.

The Appeal of Added Amenities: Ever considered the convenience of in-building laundry facilities or vending machines? Not all apartment buildings offer these amenities, but they can be a game-changer for tenants. Strategic placement of vending machines in common areas like the gym, pool, or laundry room can not only offer convenience but also provide an additional revenue stream. These additions can be a massive selling point, creating a win-win for you and your potential investor.

By following these tips and with the help of companies like Revolve Commercial, selling your commercial property can be a seamless and profitable experience. Keep in mind that staying updated with the latest trends and investing in eco-friendly features are key to attracting buyers and securing a quick sale.

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