Many businesses do not even want to deal with this. This is the right way to think to me. I have met with many businesses that do a lot of marketing themselves. Who is running the business when you are doing this? It is not you. Some owners do a lot of detailed marketing and spend 4 to 6 hours each day working on it.
Hire someone to do it for you. You have to create your marketing budget. It will still be a lot less than all the time spent trying to do these tasks yourself. Once you have your budget, go online and search for internet marketing companies. Also, ask the people you know that have businesses who they use for advertising and marketing.
Review their websites and information available. Take a look at testimonies and reviews on yelp and the other review sites. Also, have an idea of what your expectation of successful advertising would look like. You don’t have to be perfect in your expectation. A good company will be able to make positive recommendations to help create a good, measurable goal.
The internet marketing company that you choose will create a campaign based on the budget you present. It is okay to get presentations from 3 or more companies before you proceed. The firm will create a marketing plan that includes different marketing strategies to best meet your marketing goals.
The goals are normally updated each month so you know how well or not you are doing. Expect this from whatever company you select. It will take three to twelve months to actually produce results no matter what the campaign is.
This is very typical. The monthly updates will give you an idea of how everything is going. Your update should be something short, sweet, and understandable. If you have any questions on your updates, ask them. Good internet marketing companies want you to stay in the loop and be true business partners. They will be happy to provide updates and let you know about adjustments that are being made to improve a campaign.
The message to be sent is to pass on the internet marketing to someone else. You cannot be your own marketing company. Having someone in the family create and post on your business Facebook fan page is different than utilizing a full service marketing company.