No one knows what will happen in the new home housing market in 2023. But one thing is for sure. Contrary to popular opinion, if Realtors do the same thing this year as they did in 2022, they will not get the same results. The will be worse, and maybe a lot worse, because the home shopper's attitudes have changed.
We are told that home shoppers will be unfriendly, uncertain, and undecided. Their need for a trusted advisor perhaps has never been greater.
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David Fletcher is the founder of AskFletch and a longtime advocate for practical real estate sales training. During a 25-year career specializing in new-home sales and marketing, Fletcher recruited, trained, and supervised onsite sales teams serving more than 50 builder and developer communities throughout Florida. The teams he managed sold more than $3 billion in new-home and condominium inventory.
More than 6,500 Realtors completed the signature training program he developed to help agents build successful new-home sales careers. Fletcher is also the author of Condominium Sales and Listings, a featured speaker at a National Association of Realtors convention, former Chairman of the Sales and Marketing Council of the Florida Home Builders Association, and a recipient of numerous industry honors throughout his career.
Today, Fletcher is the founder of AskFletch, a new sales judgment training platform designed for Realtors navigating the AI era. Through real-world sales simulations, AskFletch helps agents practice decision-making, evaluate AI-generated recommendations, and strengthen the judgment skills that convert objections into sales.
Fletcher has written for Realty Times for more than two decades and continues to share insights on sales, training, technology, and the future of real estate professionalism
https://askfletch.com/
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