Marketing Tips in a Down Market

Written by Posted On Friday, 27 October 2023 13:37

As most would agree, advertising is somewhat of a hit-or-miss proposition.  Generating immediate results requires consistency; however, consistency in front of the right audience.

Over the years, I have learned that you need to test various marketing opportunities to find a marketing niche that will produce the desired results. Early in my career, my business partner bought some bus bench ads without asking me. I was annoyed, but it turned out people saw those ads, and many came into our store and became customers! Sometimes the methods you least expect can really pay off.

BussBenchAd.jpgThe point is, that we would have never realized any success unless we tried.  That is not to say that you test to the point that you go broke, but you need to look at various marketing opportunities.

A new and unique opportunity to reach customers in your community.

Everyone loves to play the lottery, so much so that 1.2 billion Powerball and Mega Millions tickets were sold in August and September alone. This large audience presents a substantial opportunity for the promotion of your product or service.

A new mobile app, Players Edge Lottery Picks™ has focused on innovating, creating, and exploiting the latest artificial intelligence (AI), and machine learning (ML) methodologies to bring next-generation, intelligent, applied pattern recognition technology to market to predict winning lottery number sequences. Its technology has demonstrated that it can significantly exceed actual lottery-winning results.

So, what does this have to do with advertising?

In a word, “Everything”!

Since the app's release in April of 2023, Players Edge has generated a significant base of Lottery enthusiasts. They recently launched a new user program that eliminates the subscription fee typically paid by their users.  Utilizing GEO-FENCE technology, users may now have unlimited free access at participating retail locations.

Shoppers at participating stores can download the app completely free. New App Image 2 SM

While visitors have the app open, looking for their next lucky numbers, your business will be front and center. The app will display your ad right there on their screens. Can't beat that kind of targeted exposure, right in the locations that are closest to your service area.

Most retailers have an impressive average of 4,000 lottery ticket sales per week. The app is designed to promote four unique and exclusive business categories.  The best part is the cost: fifteen (15) store locations for $99 per month. They will create the ad and you may pick the locations.

The app is available nationwide; however, the free service. is currently available in the  Los Angeles, New Jersey, Dallas, and Colorado Springs markets.  Contact This email address is being protected from spambots. You need JavaScript enabled to view it. should you like to be promoted in other markets; they will prioritize your community.

Learn More at

New App Image SM

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John Giaimo Realty Times Publisher

John's career can be aptly described as that of a serial entrepreneur. He achieved a significant milestone in June 1995 by placing the entire MLS of So Cal on the website, much before it became a trend. As the Publisher of Realty Times, John endeavors to link real estate professionals using innovative marketing tools.

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