Judy LaDeurJudy LaDeur, President of Judy LaDeur International, specializes in helping Brokers, agents and team leaders build strong profitable businesses.

As a highly successful coach, business-owner and entrepreneur for over 30 years, Judy knows what it takes to be successful. As Rookie of the year, number one salesperson, and a top earner, Judy learned early on the value of setting herself apart from other agents and how to knock out her competition. When Judy was asked to join the leadership team of her organization, she quickly learned that Brokers needed to set themselves apart as well. Her personalized approach shows agents, brokers and recruiters how they can rise above the competition and become the obvious choice in their market. Her unique ability to see value, opportunity and to bring out the best in others is what sets her apart. Top performers have coaches because they perform better and earn more money with a coach than they do without them – and you can too. Why? Because the right coach gives you the attention, objective insight, feedback, direction and accountability that help you achieve your desired goal. Working with the right coach will make all the difference in how business flows your way.  To schedule a 15-minute consultation with Judy LaDeur, send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. or sign up today!

Posted On Thursday, 23 February 2023 00:00 Written by
Posted On Wednesday, 14 April 2021 00:00 Written by

Has this ever described your day?

You wake up in the morning rested and excited about your day. After doing yoga/gratitude journal/a walk (or whatever self-care you enjoy most), and eating a healthy breakfast, you head to your desk, ready to tackle the day.  You quickly deal with new emails and issues that need resolved, then focus on your prospecting calls. 

Next, it’s time for your first appointment, and you arrive 15 minutes early.  After that, you pick up a salad and head to the park to enjoy your lunchbreak on a beautiful day. Feeling energized, you handle your afternoon appointments and a scheduled closing. 

After handing over the keys to your excited new home buyers, you arrive home feeling happy that you were able to help someone’s dream come true. After a relaxing evening as you get ready for bed, you are filled with gratitude that you work in such a rewarding career and are able to help so many people. You quickly fall asleep …. 

Are you thinking to yourself there is no way that scenario bears any resemblance on the life of a real estate agent? Not to most agents! 

In fact, you can personally attest to the fact that you spent the entire day frantically running around putting out fires.  Lunch? What’s that? You grabbed an espresso and a bagel as you rushed to your next meeting, arriving late to every appointment that day.  You spent the catching up on emails, and by midnight, collapsed into bed, dead-tired, but unable to sleep because of the list of what’s on your plate for tomorrow running through your head.  As you beat yourself up for not getting more done on that endless to-do list, you ask yourself again whether this level of stress is even worth those big commission checks.

If you are nodding your head agreeing with our stressed-out, exhausted agent, you are not alone. The truth is the real estate industry is often unpredictable, and feels out of control.

Let’s face it, if you are like most salespeople, events of the day control YOU, not the other way around. Too often, entrepreneurs are reactive as they attempt to do it all, multi-tasking and juggling multiple responsibilities, with never a moment to actually work ON their business and to plan their day.

While you can’t make real estate a consistent and predictable business, every agent can take steps to harness the daily chaos, and achieve a life that is more balanced.  The key to your sanity lies in operational excellence. 

Operational excellence means you have systems in place that will ensure that no detail gets overlooked, which reduces the stress of distractions and last-minute hiccups.  Systems allow you to focus on profit generating initiatives that increase your bottom line, instead of constantly putting out fires.  It’s time to set up your business AS a business and implement processes and systems to regain control!

With systems that are well-organized and consistently executed, the outcomes are more easily monitored and measured, and the daily chaos is tamed. Scheduling regular income-producing activities allows your cash flow to stabilize, helping you avoid the ups and downs of this industry.

Operational excellence starts with a plan, and incorporates the details that allow you to work ON your business as well as IN your business to attain your desired results and enjoy balance in your life. 

• You have to know where you want to go.  A strategic plan focused on specific outcomes will help you prioritize dollar-productive activities first.  Start with a vision for the next 90 days, and track your progress. 

• Plan your days in advance, not on the fly! Creating a non-negotiable time-blocking schedule for your day/week/month is one of the most successful tools for taming your schedule.  Time-block for the actions that will make your strategic plan possible, and schedule dollar-productive activities, such as prospecting, each day.  The excuse that you can’t time-block your schedule is bunk.  If you don’t schedule the time to complete those income-producing initiatives, you will forever be reactionary, and likely to burn out. 

• Create detailed action plans.  Don’t confuse a “wish list” with an action plan.  Action plans are the steps you need to follow to get to your destination. Automation, delegation, and consistent measurement are the keys to materializing your end result. The most important step is to set up the action plans for each project or initiative with deadlines and milestones to make it happen.   

• You aren’t afraid to delegate the small stuff!  Hiring out those time consuming, but not money-making activities is the key to setting yourself up for earning more and doing less. Don’t think you can’t afford it either!  If you are paying yourself to do drop offs, you get paid like an Uber driver.  Keep track of your time and see where you can empower someone else to do what you don’t need to do. Focus on dollar productive and you’ll enjoy less stress and more productivity. 

The real key here is your mindset.  By controlling your focus, you control your behavior, choices, the actions that follow, and the outcomes you intend.  Incorporating even one simple system that is plugged into your day, and you will be on your way to creating habits that build for success and allow you to reach your goals with energy to spare. Establish your operational excellence through systems and team initiatives and create a win-win for you, your team, and your clients!

Posted On Thursday, 11 April 2024 00:00 Written by

“Life holds a special magic for those who dare to dream.” Anonymous

This week homeowners and homebuyers saw home values continue to rise, and the mortgage rates dipped down for the first time since January. The seemingly unattainable dream of renovating your home to be your castle or restructuring your debt so you can retire suddenly became possible like the wave of a magical wand. 

Mortgage rates dipped about 5% this week for the first time since January 2021.  Home values increased 15.6% year-over-year.  The mortgage that the aspiring homebuyer could not afford last week suddenly became affordable this week

The Collinger’s dream of getting their children through college, and retiring within the next ten years seemed impossible.  This week, their home hit the highest value they had ever seen. At the same time, mortgage rates dipped back down from their recent climb.   Restructuring the other debt with a cash-out refinance with the high home value and low fixed rate, the Collinger’s could now do what they never imagined they could—get their older kids through college and set their sights on retiring in less than ten years. 

The Dennison’s dreamed of remodeling their home and opening up the kitchen and living room space, installing a gunite swimming pool, and converting the back patio area to a bar-b-que station to spend more quality time with friends and family.  They had attempted to get financing to achieve this dream over the years, but the home value was never enough, and the mortgage payment was always too high.   But, today, with a swish of the magic wand, all of these dreams, the Dennison’s are making a reality. 

If you have not explored selling your home and moving up, the low mortgage rate makes this step up much more affordable than you think-even with the higher price on the move-up home. 

In 2018 the Mueller’s explored selling their home and buying a bigger, more expensive home.  The payment buying the bigger, better home would have cost them $800 more per month on a mortgage—insanely out of reach. But, selling at the higher price now and locking in a much lower mortgage rate landed them their castle and only costs about $300 more per month.  Rising home value and the bottom bumping fixed mortgage rate was like the flick of the magic wand, and, viola’, they were in the beautiful dream home. 

What do YOU want to accomplish with YOUR mortgage?  Make Your Plan. Work Your Plan. If the deal works for you today, let’s do it today.   Let’s explore YOUR mortgage options.  

Connect with Jo Garner at www.JoGarner.com

Posted On Monday, 12 April 2021 00:00 Written by

Sometimes people allow fear to prevent reality in their lives. Sometimes people allow fear to paralyze them into inaction. I have always found it that if you look into the actual fear and find out why you are afraid, you sometimes see there is nothing to be afraid of.

We have seen a number of people creating a new dialog of fear around the potential of 2.7 million homes entering foreclosure due to the expiration of forbearance. The fear has even grabbed the government because they have chosen to kick the reality of expiring forbearance down the road another six months because they don’t have a simple answer to the question, “what happens”.

Well, let’s do some math. NAR says we would have an even more robust purchase market if we had more homes in inventory. They say they would like about 5 or 6 months of homes to create an “average & comfortable” market. Last year we sold 6.8 million units, or about 560K units per month. We have a much greater demand than that, but we could certainly be happy to get more houses in the market, and 5 months @560K per month would be about 2,800,000 homes. However, despite the inventory challenges, 2020 was the biggest number of home sales since 2006!

The new fear is if all the homes in forbearance go into foreclosure, it would destroy the housing market and collapse prices. However, some simple math may shed some light on the reality.

1. Of the 2.7 million homes, are all of them going to go into foreclosure? Given the rise in home values, why wouldn’t they just get sold?
2. Again, many people will pay the balance, refinance, or extend and modify their current deals.
3. If ALL the homes did become available, wouldn’t that supply of homes just supply the 5 or 6 months’ worth of “inventory the NAR says it takes to make the market more normal?

Yes, buyer demand makes the market a challenge, just like a few years ago the sellers were caught without buyers who wanted to buy.

Yes, given the failure of fully explaining and understanding forbearance, some people may have to sell their homes or may go into foreclosure. But given the current market, it is much more likely the resolve the issue or sell at a profit.

Not all 2.7 million homes in forbearance will end up on the market, but if they did, according to NAR, it would be welcome news for all the agents and people who are struggling with inventory!

Acknowledge the information and respect the fear; but do some math and find that fear may likely be very unfounded for many reasons once you look at everything and put it into perspective.

Questions or comments: This email address is being protected from spambots. You need JavaScript enabled to view it. 

Posted On Monday, 12 April 2021 00:00 Written by
Posted On Friday, 09 April 2021 00:00 Written by


 Athena UslanderSilverland Bakery began over 30 years ago as one of the first commercial bakers of brownies. Since 1983, our founder and former structural engineer Athena Uslander has been hand crafting brownies, old fashioned bakery bars, cookies, crispy rice treats, raw bars and customized products for wholesale customers as well as direct to the consumer. Recipes are developed by Athena are hand made with locally sourced, high quality all-natural ingredients in small batches, preservative free. Our family business strives to be a recognized brand known to consumers, foodservice and retailers for making all natural desserts crafted by heart and hand.

What Does It Take To “Craft By Hand And Heart?”

It takes a pregnant engineer who’s fed up with her job and determined to pass some tradition down to her kids. Thirty years ago, Athena Uslander, with her nimble engineer‘s hands and tradition-craving mother’s heart, left her job for her passion.

The rest, is Chicago history – “the birthplace of the brownie” hasn’t been the same since. Those coveted family recipes are still strictly followed by master artisans, as they fold by hand and douse with love every Silverland treat you eat.

Shortly after starting Silverland Bakery, Athena decided that one of the bakeries core values would be giving back. Since then, Silverland has sponsored a Cambodian village through World Vision.

In 2005 Athena Developed The Athena Fund To Help Local Women In Need With The Same Care And Love That We Give To Our Product Line.

All of the love and attention to detail given to Silverland’s baked good hasn’t gone unnoticed. They have been recognized by national media, including The Food Network, The Travel Channel, USA Today, and Good Housekeeping, the Chicago Tribune, and the Sun Times.. In 2005, the multi-faceted Athena was chosen as a model and spokeswoman for Unilever's Dove Pro-Age™. This experience took her to an appearance on Oprah and a feature on The Today Show, which put her Silverland Bakery before a national audience. It also took her to major media and talk show tour across North and South America and Europe.

Posted On Thursday, 19 January 2023 00:00 Written by
Posted On Wednesday, 07 April 2021 00:00 Written by
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