It doesn’t matter whether you’re trying to sell a multi-million-dollar mansion or a $200,000 apartment, in terms of marketing, both of these properties should get the same amount of attention. Luxury houses are sometimes even easier to sell because they advertise themselves through amazing features they offer.

Although advanced technology can be useful for reaching the right buyer in a personal sale, real estate experts are the ones who need to use digital marketing techniques in order to stay competitive. By investing more time and money in marketing their properties, they:

1. Attract more potential buyers;

1. 2. Motivate other sellers to list their properties;

2. 3. Attract other agencies and create great possibilities for future partnerships.

In this article, we’ll focus on attracting the right real estate buyers. We will provide you with five most effective digital marketing strategies that will help you to emphasize the qualities of the listed property and sell it faster.

Present your offer on a nicely designed website

Your digital marketing strategy should start with creating a functional and good-looking website. The best way to do this is to hire a development team that will create a large directory platform.

Drupal and other more customizable CMSs are a great option for real estate directories because they provide plenty of different levels of access and advanced security features. If you want to make a website on a shoestring budget, you can do it by yourself in WordPress and optimize it with various useful plugins.

Informative product pages sell

Although they have different functionalities, real estate websites are not much different from regular online stores. You will probably present a property in the form of an eCommerce product page. If you want to attract buyers, you’ll need to optimize these pages with many different features. When looking for properties, buyers focus on high-quality imagery. A picture is worth a thousand words, so make sure you add a lot of high-resolution photos. Product pages also need to provide plenty of information about the real estate and they can also host virtual tours around the estate or the neighborhood and 360-degree photos.

Use the benefits of video marketing

At the moment, commercial videos are the trendiest and the most effective form of marketing content. They are favored by real estate buyers because they offer a unique inside look into the property, and they also allow real estate agents to use all of their presentation skills. Still, crafting a good real estate video can be expensive, especially if you want to hire a professional video production team.

Unfortunately, DIY videos usually look to vague and cheap, and if you want to make a successful video presentation, you’ll probably need to choose a more expensive option. This investment will bring you huge returns, so it’s always worth it to find alternative forms of financing, which usually include different types of business loans.

Improve your social media presence

Now when you have lots of good-quality content, you can easily build a popular social media page. Use it for sharing photos and videos of the properties you’re selling and for announcing special deals and discounts. You can also organize different competitions that will motivate your followers to share your page with their friends and make it even more popular. In return, you should provide them with promotional presents and other similar incentives.