Like any other sector, the advent of digital platforms changed everything for real estate companies as well.

As a result, real estate agents have had to work harder than usual to create and maintain their brand, find new clients, and distinguish themselves from competitors. And quality content is the latest tool in their arsenal to help them do that.

Like many other businesses and industries, content marketing has proven to be an incredibly effective way for realtors to build a strong presence in the digital space.

Why Is Content Creation Important For Real Estate Agents?

There is an urgent need for businesses in this niche to foster relationships with customers and demonstrate brand value. 

Since the majority of home sellers and buyers start the process online, it is vital to have an authoritative, strong presence in the digital realm. Offering informative, helpful, and relevant content establishes your real estate company as a dependable source for them. It becomes a forum to address their concerns and find reliable solutions to their real estate dilemmas.

A realtor website that offers information from reliable resources soon becomes an expert resource. 

And none of that is possible without a viable content marketing strategy to back that website up. 

For starters, content creation helps you deliver brand-related information to your intended audience, improve your rankings on search engines, and build brand credibility. And providing it with clear categories makes it even more appealing, navigable, and user-friendly.

Essentially, the content creation process comprises three steps:

• Identify a problem that usually homes sellers and buyers have
• Create a content piece that offers reasonable solutions to those problems
• Promote that content piece to appeal to the potential buyers and/or sellers

Here are some of the most common benefits of content marketing:

• It helps to build trust and credibility with clients
• Increases your brand awareness
• Generates organic traffic through search engine optimization
• Drives and engages more qualified leads
• Builds company’s reputation
• Increases your touchpoints for potential customers

What Are Some Effective Content Ideas For Real Estate?

There are various content forms out there, and new ones will keep emerging. The kind of content you create depends on what your audiences like to see the most.

That’s why it’d be a good idea to have your marketing team collaborate with the sales department to develop the most valuable content ideas for your company.

This is where you can leverage collaboration platforms like Miro and use their digital whiteboard tool to enhance your efforts. It allows you to interact with your team members seamlessly, irrespective of where they are operating from.

Use Miro to brainstorm ideas, come up with workable insights into your audience and then select a content mix, including videos, blogs, how-to guides, case studies, and more.

Here are some of the practical ideas for your real estate company:

Blogs And Articles

Articles and blog posts are the most influential and common content forms. According to WordPress, 70 million blog posts are formulated every month on their platform alone. 

Blogs and articles are omnipresent. But to stand out from the competition, it is imperative to assess the quality of your content. 

A poorly optimized and written article will not get you the desired results. Above all, it is vital to make sure that your articles and blog posts provide enough value to the readers. This, in turn, keeps them coming back to your brand’s posts.

It is certainly possible for your content to appeal to the audience, mainly if you target and cater your content to a specific local demographic.

The best way to ace your articles and blog posts is by studying experts and pay attention to how they structure the pieces.

Infographics

Infographics are the most sought-after form of shareable content and for the right reasons. You can easily share it on social media, embed them in your articles, and ultimately direct more traffic to your site.

If your audience shows interest in your infographics, they can link to it, insert it into a web page or a blog post or share it. And you can reap the benefits of visibility and increased traffic to your website. 

Videos

Currently, video is the king of content. It is a combination of audio and visuals in a way that written content cannot compete.

And given today’s digitally transformed and fast-paced world, people expect to consume online content quickly. People want to make the most of the punchy and quick videos.

Best Practices In Content Marketing For Real Estate Companies

When you are investing your money, time, and efforts into content marketing, make sure that you focus primarily on creating and publishing organic content on your site regularly. Provide value to your prospects in an effort to attract, capture and nurture them and ultimately acquire new customers.

Here are some of the best and actionable practices to follow to help you take your content creation game to the next level.

Professionally Designed And Appealing Website

It is essential to give your website visitors a good impression of your brand with a professionally and adequately designed site. Ensure that you keep the design uncluttered and clean, use straightforward navigation, including a link to your social media channels and blog posts, a search tool, etc.

Structure And Plan Your Content Properly

Without a proper plan, it might be challenging to maintain the quality of your content. Create an editorial calendar where you can quickly develop multiple content ideas, schedule your content, and make sure that you don’t miss any deadlines.

Build an Email List

Leverage emails to promote your content. For instance, send out property-related updates and alerts, deliver industry news, etc. Also, include a clear subscription button on your blog and site to entice the audience.

Wrapping Up

The above content creation ideas and best practices deliver the desired results and are the foundations of a robust content creation strategy for the real estate business.

But before you consider the best and most valuable content ideas to incorporate, think about the long-term and short-term goals you aim to achieve for your real estate company.