The year of the modern real estate agent is 2023!

The year of the modern real estate agent is 2023!

Written by Tanya Gordon Posted On Friday, 24 February 2023 07:31

Why does that matter?

To be clear, selling real estate as a concept hasn't really changed. I'm referring to the well-known paths outlined by communication experts, such as Dale Carnegie's "How to win friends and influence people." Many of those "soft abilities" remain useful today just as they did then. The automation, the various systems that support us, the data that is accessible for us to compile and analyze—all of these are constantly developing, and the modern real estate agent should be delighted with these helpful and priceless aids. Everything is there to make their job simpler and, most importantly, more effective. However, our communication has changed. We moved from face-to-face communication to the phone, fax (remember that?! ), email, and now virtual communication in a relatively short period of time.

Here are a few "substitutes" to help you position yourself in a smart and sophisticated way that shows a potential customer that you are the expert in real estate, the trusted advisor, and the one who can help them.

. . .

Successful Real Estate Agents:

Real estate agents should substitute 'Talkative' for 'Listening'

Selling ice to the Eskimos or the old "Gift of the gab" is both extremely 1960s. The term "real estate sales" now refers to a legitimate and honourable job that involves relating to, helping, assisting, advising, and guiding potential customers to the best possibilities for them.

Modern real estate agents excel at knowing the right questions to ask, adept at understanding and listening to their customers and clients.

Substitute 'Are you the person to speak to about... ' for 'I can see from your posts that you have an interest in because...'

. . .

Over-indexing on research is a modern real estate agent practice. They professionally 'follow' that customer and conduct their research on the market. They carefully prepare a systematic strategy for dealing with their prospect.

Substitute 'Story Telling' for 'Relevance'

Agents are now better at explaining how their solution can benefit that particular customer. They excel at modifying and tailoring solutions. Instead of using a canned response or 'copy and paste scripts' approach, they directly relate the benefits and solutions to the specific problems that the customer is experiencing.

. . .

Substitute 'Whinging about the lack of Face-to-Face' time with 'Mastering Video Conferencing'

The modern real estate agent understands how to invite their prospect or customer to a video conference and turn it into a pleasurable, productive experience that will convince them to trust you and your solution. They understand how to organize a meeting, clearly communicate a compelling message, win support, and produce a good result.

Substitute: 'I've done this for over [X] years and know everything there is to know about real estate' for 'there is always so much to learn and so many possibilities for growth'

Real estate agents in the modern era are always changing. If you are a brokerage manager, motivate your team by sharing the business information that motivates you. Talk about thought-provoking podcasts, great books, powerful YouTube videos, etc. Inspiring someone to recognize the significance of personal development instead of forcing them to do so is effective. We all find time and spend money on the things we value, just like our customers do!

. . .

Substitute 'Scrappy notes' and use 'CRM diligence in order to be organized and effective, modern real estate agents use systems.

When you know what has to be done, you may approach the day with clarity, tranquilly, and laser-like focus to produce results.

You are aware of your priorities and what demands your focus. You are considered, and you understand how to obtain your numbers and reach your goals.

Thats it for now.

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Tanya Gordon

Welcome! Whether you’re buying or selling a home (or both) or have a real estate business, your success hinges upon the expert advice and services provided by Tanya Gordon, Realtor™ and Businesd Mindset Coach. I’m committed to providing my clients with professional services based on my experience, knowledge and skills. I believe every person and family should feel confident when buying or selling a home. Empowering your real estate goals! I’m the agent who specializes in this local market (Durham Region, Ontario) – and has the reputation for putting you, the client, first. Any time you want information on the market or are ready to buy or sell a property – contact me. There’s no obligation. I’m looking forward to learning more about your needs and goals. Founder of The Real eState™ Playground, a business and mindset coaching program for female real estate agents.

www.tanyagordon.co

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