Real Estate and Tech: How Agents Can Remain on Top of Things Thanks to IT

Written by Posted On Friday, 23 November 2018 04:32

Technological advancements push every industry forward, and real estate is no exception. Over the years we have seen many practical uses of tech in real estate, ranging from relying on numerous apps to building and leveraging a social media presence.

Well, the thing is that in the world of tech things tend to go very fast. Yesterday's best solution can easily become obsolete tomorrow. We are here to help you discover and start using the tech that will launch your real estate business to success. Here is how real estate agents can remain on top of things thanks to IT.

Video Tours

Let’s start with some of the simple rules such as supply and demand. As a real estate agent, you have to acknowledge the fact that most of your customers are now millennials. Millennials are tech savvy, they are familiar with the latest tech advancements and are not afraid to use them, nor should you be.

We give you video tours. If nothing else, this is one of the most convenient ways to show the house or condo to your customers. The ones living busy lives will thank you for it. Especially the couples who have their schedules so tight that they are unable to be there at the same time.

On top of that, you will have more free time to tend to more pressing matters. Video tours are self-guided and viewers have complete control. No wonder that they are on their way to becoming a pivotal part of the homebuyers’ decision-making experience.


Welcome to 2018, where virtual reality has made its way out of the SciFi movies. Today we have HTC Vive, Oculus Go, Oculus Rift, Samsung Gear VR, and the list goes on. “That’s great but how can something like this help me land more deals in real estate?”, you may wonder. VR has two practical uses in real estate.

The first one is similar to video tours. Where potential customers can go through the virtual tour of the estate and see how it looks and feels. It’s better than a video tour since it allows viewers to experience space from a different perspective.

The second use is even more practical. You can use 3D renders to showcase the estates that are still not constructed yet. For that matter, you can do that for entire neighborhoods. This is a great way to attract investors and allow them to see where their funds are going to be invested.

Social Media

When we take a look at the current state of things, it‘s completely safe to assume that social media isn’t going anywhere in the foreseeable future. Almost half the Earth’s population uses these platforms and it would be a shame if you didn’t plan on leveraging this opportunity to grow your real estate business.

How to stay on top of your social media game? There are several things you can do. The most common course of action is to use built-in social media marketing features on all major social media platforms. This is a great option if you want to increase your brand awareness and inform customers about new houses on the market.

You can also start building your social media followers base to get direct access to more customers. The bigger the audience, the better. But to do so, you will have to start sharing high-quality content. For instance, creating and sharing the ultimate home buyers’ guide divided into several sections.

Chatbots and Automation

People don’t have time to wait in lines anymore. They are in for instant solutions. If you don’t have the time to answer the call or reply to an instant message, the chances are that you will lose your potential customer to your competition. What are your options?

Say hello to chatbots and automation. Although powered by cutting-edge technologies such as Artificial Intelligence and Natural Language Processing, chatbots are easy to set up and integrate into Viber, Facebook Messenger, or even Skype. Chatbots with the best AI are able to participate in meaningful conversations, learn, adapt, and send personalized offers to your customers.

The best Ai chatbot can help you if most of your clients try to contact you over the instant messaging platforms. Chatbot will answer their questions and provide very specific information even after hours. Automating the communication will deliver an exceptional experience to your customers and leave you with more time to focus on your business.


Next in line are the apps. There are many PC and mobile phone apps specifically developed for real estate agents. These apps come with features to help you optimize your productivity, manage tasks, and even enable online transactions.

Customer Relationship Management apps will help you gather the information about your customers and personalize the experience for each one of them. Sending the follow-up emails becomes very easy with the help of these apps. Not to mention the analytics and reports designed to help you identify bottlenecks and other problems in your operation.


Blockchain has found its use in the real estate industry. If you want to step up your game, you should at least consider using it in your day-to-day operations. What are the benefits? First of all, conducting transactions in the cryptocurrency world is very secure. It is based on the validation process and it will help you establish trust in your customer relations.

Then there is complete document digitization with Blockchain. This removes the risk of dealing with people who have grabbed the property by illegal means. Both the documents and transactions are completely transparent so that both parties can verify everything accordingly.

You can clearly see that real estate and tech go hand in hand. All of the tech solutions that we have mentioned here have different uses in real estate and each one of them improves a specific aspect of the entire operation. Ultimately, all of them will help you remain on top of things and stay ahead of the competition.

Rate this item
(0 votes)
Vladimir Zivanovic

Let me introduce myself, I am an online marketing professional, I work as a Creative Writer and Marketing Team Leader for the (newly created) marketing agency, but I am also a passionate blogger interested in... well, everything!

I have a Master's Degree in English language and literature from the University of Belgrade, Serbia.

I've successfully published on LifeHack, Huffington Post, and Medium, and topics like green-living, money-saving tips and health-related news is something I deal with every day, and I have already published a lot of articles dealing with these subjects.

Realty Times

From buying and selling advice for consumers to money-making tips for Agents, our content, updated daily, has made Realty Times® a must-read, and see, for anyone involved in Real Estate.