Like in any modern organization, real estate agents can utilize social media channels to effectively conduct their day-to-day business. Indeed, recent research conducted by the National Association of real estate agents® tells us that this is already happening, with 77% of real estate businesses using social media to market their portfolio or conduct business in some shape or form. Furthermore, 47% of those agents polled for the survey revealed that social media generates the best quality leads. And finally, and predictably, 99% of millennials jump into their home search online. The number is 90% for baby boomers.